“Bold fruity fun.”
Hershey India has announced the launch of the ‘Jolly Rancher Two-Much’ with a colorful campaign fusing medieval battles and fruity fun.
The film opens with a young storyteller teleporting his audience to an imaginary battleground from over 500 years ago. With dramatic flair, he weaves together a compelling story: as two armed warriors rush towards each other to engage in a duel, a young boy halts their advance and replaces their weapons with two lollipops, one pink and the other blue. As the lollipops smash together, the ‘Jolly Rancher Two-Much’ was created. This culminates in childhood laughter as it’s revealed that this entire tale was what a young schoolboy was narrating to his two friends.
Thus, the ad film is a delightful mix of bizarre skepticism and indulgent entertainment. It is a testament to Hershey India’s commitment to sparking both imagination and laughter among its audience. “A fun fusion of Sweet Strawberry Flavor and Tangy Blueberry Flavor, that will make you go YUMMMMMMM!” the video caption read.
Commenting on the launch, Ankit Desai, Marketing Director, Hershey India said, “JOLLY RANCHER is a beloved global confectionery brand and has received a lot of love over the years. The brand is known for its bold fruity flavors that sparks imagination and fun. Our objective with this launch is to bring double the joy to consumers, allowing them to tap into their imagination while savoring the best of sweet and tangy flavors in a single, delicious pop. JOLLY RANCHER Two-Much takes lollipop indulgence to new heights, offering a memorable and playful twist to the world of confectionery.”
The ‘Jolly Rancher Two-Much’ is Hershey India’s latest offering in its already-vibrant lollipop portfolio. This campaign, a fusion of drama and imagination, will be sure to endear the new lollipop to its audience and leave them wanting more.
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