Himalaya Wellness has introduced a festive campaign for its popular Kajal, partnering with South Indian actress Kalyani Priyadarshan to mark the occasion of Onam.
This collaboration celebrates both beauty and tradition, with Kajal playing a significant role in Kerala’s cultural heritage. By blending timeless charm with modern-day appeal, Himalaya’s new campaign showcases how the brand’s Kajal continues to be a symbol of elegance and festivity.
Kajal holds a special place in Kerala, representing much more than a simple cosmetic item. For many, it symbolizes grace, cultural pride, and tradition. This festive season, Himalaya is reintroducing Kajal with a fresh perspective, blending modern beauty needs with cultural values. Kalyani Priyadarshan, a celebrated actress known for her poise and natural charm, becomes the face of this campaign, perfectly aligning with the brand’s vision.
In the beautifully crafted television commercial, Kalyani’s expressive eyes take center stage, reflecting the joy, excitement, and warmth of the Onam festival. Her subtle yet powerful expressions highlight how eyes can convey emotions without words, and Himalaya Kajal becomes the tool that enhances this silent form of expression.
One of the key messages in the campaign is the concept of “sm-eye-ling,” a playful twist on how eyes can smile just as brightly as lips. By using Himalaya’s Kajal, women are encouraged to let their eyes do the talking, with the product enhancing the natural sparkle of their expressions. The campaign invites women to make their eyes ‘Sm-eye-le,’ a reflection of joy, confidence, and beauty during the festive season.
This Kajal is more than just makeup; it’s a nourishing product enriched with natural ingredients like almond oil and damask rose, providing a soothing, long-lasting effect. The Kajal is smudge-proof and waterproof, making it ideal for women who want to look their best during long celebrations without worrying about touch-ups.
Speaking about the campaign, Ragini Hariharan, Marketing Director of Beauty & Personal Care at Himalaya Wellness, shared her thoughts: “Kajal has always been a part of every woman’s beauty routine, but it also holds deep cultural significance, especially during festivals like Onam. Our campaign embraces this connection by focusing on the concept of ‘Sm-eye-ling,’ where the eyes become the focal point of expression and beauty. We are delighted to collaborate with Kalyani Priyadarshan, whose grace perfectly represents what our brand stands for.”
The campaign not only emphasizes the beauty of Kajal but also the confidence it brings to women, empowering them to express themselves fully through their eyes. For many women in Kerala, Kajal is more than just a cosmetic product—it’s an essential part of their identity, representing their connection to tradition and heritage.
Kalyani Priyadarshan, an actress known for her elegant style and natural beauty, shared her excitement about the campaign: “Being part of this collaboration with Himalaya is truly special. Kajal has always been close to my heart, as it is for many women in Kerala. It’s a product that combines beauty with cultural tradition, and the idea of ‘Sm-eye-ling’ resonates with me. Himalaya’s Kajal, with its natural ingredients and commitment to quality, makes it the perfect choice for festive makeup.”
Kalyani’s association with Himalaya Kajal comes at a time when the brand is focusing on engaging with women who value both beauty and tradition. Her involvement adds a layer of authenticity and relatability to the campaign, further solidifying Himalaya’s position as a trusted beauty brand in South India.
The Himalaya Kajal festive campaign has launched across Kerala, aiming to connect with women who appreciate products that balance modern beauty standards with traditional values. Himalaya’s Kajal, enriched with natural ingredients, not only enhances the beauty of the eyes but also nourishes them, making it the perfect companion for long festive celebrations.
Easily available throughout South India, the product is designed for women looking for a combination of style and substance. With its smudge-proof, waterproof formula, Himalaya Kajal is the ideal choice for those seeking a hassle-free, long-lasting look during the festivities.
This Onam, Himalaya Kajal is more than just makeup—it’s a celebration of beauty, tradition, and confidence, allowing women to express themselves in the most natural and festive way possible.
