Himalaya Wellness has recently launched its vibrant and uplifting new music video, “Zara Muskurade,” just in time for the festive season. Featuring the soulful voice of celebrated Bollywood singer Monali Thakur and popular actor-influencer Aneri Vajani, this release is part of the brand’s World Smile Day campaign. Celebrated annually on the first Friday of October, World Smile Day encourages spreading positivity and kindness through simple gestures like sharing smiles.
The “Zara Muskurade” music video serves as a joyful reminder of the impact small acts of kindness can have and celebrates the beauty of natural smiles. The video also promotes self-confidence and highlights the importance of self-care, with a special focus on Himalaya’s Strawberry Shine Lip Balm. The product, which is made with 100% natural ingredients, helps to nourish lips while enhancing their natural glow, encouraging young women to embrace their true selves and spread happiness through their smiles.
“As the festive season approaches, we want to inspire everyone to share joy and warmth with those around them,” said Ragini Hariharan, Marketing Director – Beauty & Personal Care at Himalaya Wellness. “We believe that a simple smile can create a ripple effect of positivity, and our campaign for World Smile Day seeks to motivate people to spread kindness and smiles everywhere. We’re delighted to have Monali Thakur join us in this celebration of happiness.”
Monali Thakur also shared her excitement about the project, saying, “Smiling is such an effortless way to bring joy, and ‘Zara Muskurade’ perfectly captures this sentiment. Working with Himalaya Wellness on a project that promotes inner beauty and self-confidence has been an absolute pleasure. The song itself is so uplifting and reminds us of the importance of radiating positivity from within.”
The campaign was developed in collaboration with Hoopr Brand Solutions and the creative agency Motivator. According to Meghna Mittal, Co-founder & CRO of Hoopr, “Music is a powerful tool for connection, and we designed this campaign to resonate deeply with Himalaya’s audience, using music to engage with them in a meaningful way. We wanted to create something that would inspire people to smile and feel good about themselves.”
In keeping with its commitment to giving back, Himalaya Wellness has pledged to donate a portion of the proceeds from every sale of their Strawberry Shine Lip Balm to Smile Train, a global organization that provides cleft surgery and care to children in need. Through this initiative, Himalaya is not only encouraging self-confidence and natural beauty but also contributing to a worthy cause that helps bring smiles to faces across the world.
The “Zara Muskurade” campaign is a perfect blend of music, wellness, and social responsibility, inspiring people to embrace kindness and confidence while contributing to a larger movement of positivity.
