“Fashion on Amazon.”
Bollywood actors and rumored couple Ananya Pandey and Aditya Roy Kapur turn heads in Amazon’s latest ‘Har Pal Fashionable’ campaign.
The ads showcase Ananya as a shopaholic who effortlessly guides Aditya through the app, emphasizing its enjoyable shopping experience. In the first firm, she assembles a glamorous head-to-toe look while Aditya perceives it as too time-consuming. However, in the second film, it’s Aditya who’s seen as the one who’s dressed up; however, Ananya points out that he was not completely ready and helped him find the perfect accessories, using the “Wear it with” feature to ensemble the perfect fashionable look.
The campaign thus highlights Amazon as the one-stop online destination across clothes, shoes, watches, accessories etc. that helps customers to put their looks together with dynamic features like “wear it with” and promises of convenience like an easy delivery, easy returns and no convenience fees
“We are excited to introduce our new campaign, ‘Fashion on Amazon, Har Pal Fashionable.’ This campaign aims to establish Amazon Fashion as the one-stop online destination for fashion enthusiasts. Offering a diverse selection of clothes, shoes, watches, accessories and more, Amazon enables customers to effortlessly curate their looks with features like ‘Wear it with’ suggestions from top brands. With added convenience features such as easy returns, fast delivery at no additional fee, we strive to continuously improve the fashion shopping experience,” said Pragya Sharma, director-consumer marketing, Amazon India.
“As a big fashion enthusiast, I constantly strive for effortless style,” says Aditya Roy Kapoor. “I’m excited to be part of Amazon Fashion’s new campaign. The ease of online ordering from an extensive selection across sunglasses, watches, shoes etc. on Amazon Fashion, to always getting your delivery on time, takes the guesswork out of shopping and makes building a stylish wardrobe a breeze.”
Ananya Panday added, “I love styling that makes me feel comfortable yet confident and with Amazon Fashion’s wide selection across accessories, shoes, bags etc. I can mix and match effortlessly. I’m very thrilled to be a part of Amazon Fashion’s ‘Fashion on Amazon, Har Pal Fashionable’ campaign, that enables customers to put their looks together, with features like ‘wear it with’ suggestions, from top brands and convenience features like ‘easy returns’, ‘fast delivery’, ‘no convenience fees’ etc.”
The campaigns have received viral attention on social media, with over 17 and 20 million views for Ananya and Aditya’s videos respectively.
