“Legacy? I’ll make my own.”

Sports brand PUMA has announced actor Ibrahim Ali Khan Pataudi as its newest brand ambassador.

Under this collaboration, he will be the face of the brand’s sports-inspired premium and limited-edition footwear and apparel products. He will also represent PUMA India at the upcoming Miami Grand Prix, cheering for his favorite racers such as Charles Lecrec. Thus, PUMA will further connect with its young consumers and drive the brand’s sports heritage story forward with Ibrahim’s innate charisma and passion for sports.

Ibrahim Ali Khan made his official debut on Instagram today, revealing his new association with PUMA in his first ever post on the platform. Ibrahim’s caption “Legacy? I’ll make my own”, made a bold statement that circulated across social media channels across the country. As part of this announcement, PUMA has also released a series of exclusive and timeless pictures featuring Ibrahim, where he celebrates sports heritage.

Commenting on the association, Ibrahim Ali Khan Pataudi said, “Given my love for sports such as football, motorsport and cricket, I am extremely excited to collaborate with PUMA. I have always looked up to PUMA athletes such as English footballer Jack Grealish and cricketer Virat Kohli and look forward to the opportunities to engage with them through the brand. I will be working closely with the PUMA team on interesting campaigns and truly hope to carry forward the brand’s rich legacy.”

Karthik Balagopalan, MD, PUMA India, added, “Ibrahim Ali Khan’s unique blend of sports heritage and cinematic charm perfectly embodies PUMA’s ethos of effortless style and athleticism. With Ibrahim onboard, we are excited to reach and deeply engage with relevant audiences, inspiring the next generation of athletes and trendsetters.”

Ibrahim, who carries his grandfather’s cricketing legacy alongside his own passion for cricket and making cinema, is scheduled to make his acting debut soon with two films produced by Karan Johar’s Dharma Productions. He joins a lineup of other icons such as Usain Bolt, Rihanna, Dua Lipa, Neymar Jr, Virat Kohli, Harmanpreet Kaur and Kareena Kapoor Khan.