Bisleri International has announced its partnership with Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru as their official hydration partner.
With a legacy of more than 50 years, Bisleri has made a name for itself in championing the importance of staying healthy and hydrated. Via this strategic partnership, the company aims to leverage the exceptional popularity of the IPL to promote their message and resonate with India’s youth.
Expressing enthusiasm on the extension of this partnership, Tushar Malhotra, director of sales and marketing, Bisleri International said, “We have built a robust sports marketing program over the last few years, and we are thrilled to enter the cricketing season with five of the most iconic cricket franchises. We will be rolling out an exciting and power packed integrated marketing campaign under the Bisleri #DrinkItUp umbrella which will feature individual limited-edition packs with player imagery from our partner teams. We will also be providing a superlative experience to our consumers with in-stadium branding, product experience and immersive experiential encounters.”
He added: “Furthermore, we’re set to introduce compelling digital content highlighting partner teams and influencers, coupled with enticing consumer contests. Our Bisleri trucks will journey across the country, displaying campaign creatives. To further ignite interest, we’ll supply POSM material to our retail partners and join forces with Star Sports for a groundbreaking media collaboration, amplifying our latest TV communication campaign.”
Bisleri has tried to enhance its connection with the youth of today’s world still further by sponsoring several marathons and sporting events in the country. However, it has also tried to extend its reach beyond India and sponsoring a series of sporting teams and events. These include Sharjah Warriors, Dubai Capitals, and MI Emirates, in the DP World International League T20.
