Lamborghini has revamped its logo for the first time in two decades, giving it a cleaner and bolder aesthetic.
While logo is slated to take on a paler black-and-gold color scheme. While its general design remains unchanged, there are slight modifications, like a broader font for the Lamborghini name and a softer bronze hue, aligning with the company’s new strategic approach.
“The restyling is driven to adapt the brand’s visual expression with the “brave,” “unexpected,” and “authentic” values of our “Driving Humans Beyond” mission. It is part of an ongoing process of evolution, initiated with our Direzione Cor Tauri strategy, which aims to implement changes that involve not only our super sports cars but also our entire corporate identity,” the brand wrote.
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The recently revealed Lamborghini logo is already being showcased on the brand’s websites and is slated to be applied onto future car models. Over time, the redesigned logo will also be integrated into current models like the Rveuelto V12, Urus SUV as well.
Lamborghini is set to make new waves this year, aligning with its bolder new logo. It will be electrifying its full range of vehicles, marking a significant shift in its product lineup. Included in this new strategy is the much-awaited introduction of Lamborghini’s first-ever electric model, inspired by the Lazandor 2+2 GT crossover concept. The release of this new electric model is scheduled for 2028.
