Madison World, a homegrown diversified communication group, celebrates its 36th anniversary with a brand-new look.

The heart of the branding is the logo, a sleek, geometric design that symbolizes precision, creativity and forward-thinking. Its striking typography and clear lines reflect the agency’s dedication to spectacular new ideas and transformative solutions. It is not just a logo but a statement – a bold declaration of their vision for the future.

Madison World has also released a video to commemorate the occasion:

Says Lara Balsara Vajifdar, executive director, Madison World, “We have always been pioneers in the realm of innovation and ideation. Our brand-new look and feel encapsulates our evolution and growth over the years while retaining some of our core values.”

The brand said: “Madison World, for the last 36 years has been helping clients solve their marketing challenges and generate sustainable profits. With specialized offering in Media (Digital, TV, Print, Radio, Cinema, Outdoor and Activation) PR, Creative & Sport, we have helped brands thrive in the Indian market and achieve their objectives, whether it is increase in market share, increase in penetration, increase in profits or launch of a new brand. In 2023-24, Madison World had a client roster across its Units of almost 500 clients and an employee strength of 1,300 employees with 650 in Digital.”

Thus, the new branding showcases Madison World’s commitment to staying at the forefront of the advertising and media industry.