“Double the fun with jelly on gum and remember: #HarPalFunKar.”

Mars Wrigley India’s fruity bubblegum brand, Boomer has revealed a new product, Boomer Jelly on Top, combining jelly with the classic gum taste and launched with the fruity flavor of strawberry.

Along with this inventive launch, Boomer has also released a TV commercial starring Indian fast powler and ace pacer Jasprit Bumrah. Viewers can witness Bumrah turning a challenging situation into a moment of joy by leveraging the new product. Thus, Boomer gives fans a refreshing display of fun and flavor that delivers on the brand promise of “Har Pal Fun Kar”.

The TVC also highlights the primary packaging of Boomer Jelly on Top, which features a transparent design and showcases the combination of jelly and gum within.

Nikhil Rao, Chief Marketing Officer at Mars Wrigley India, said, “Since its launch 30 years ago, BOOMER has become synonymous with Bubblegum and Fun. BOOMER®️ Jelly on Top is testimony of the same. This exciting new offering brings together the best of both worlds in a distinctive offering. We are leveraging this distinctive innovation to widen the price pack architecture of the bubblegum market to Rs 2/-. The launch will be supported by a multimedia campaign featuring none other than Boom Boom (Jasprit) Bumrah.”

Iraj Fraz, Creative Head, DDB Tribal, said, “Our favourite, Boomer is out in a Jelly Bubblegum avatar that’s sure to make everyone say ‘yes’ to fun. In this edition of the brand’s ‘Har Pal Fun Kar’ campaign, we find Boom-Boom-Bumrah, Boomer’s endorser-in-chief on a gully cricket pitch, tricking the opponent just as he’s known to outsmart the world’s best batters.”

Boomer Jelly on Top is set to hit store shelves across India, offering consumers an entertaining way to enjoy their favorite gum. With its combination of flavors and textures, it will surely bring smiles and moments of enjoyment to all its customers.

Boomer’s films will be available in 8 languages including Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil, Telugu and Assamese which will be aired on TV. The film will also be available on digital platforms.