OpraahFx, an influencer marketing and talent management firm, has forayed into meme marketing with an exciting new wing, ‘OhsoFunny‘.

With meme pages of over 160 million followers and original meme creators boasting over 10 million followers, ‘OhsoFunny’ is all set to take India by storm and revolutionize its meme marketing scenario. Over 50 top mainstream meme creators are set to work exclusively under the OpraahFx banner, delivering top-quality and on-demand content designed to meet brand requirements.

“To keep up with trending topics, memes have become an essential format,” founder of OpraahFx, Pranav Panpalia, said. “Partnering with popular meme creators adds authenticity to a campaign, enabling it to connect with the audience more deeply. Our team features India’s top OG meme creators who excel at making content go viral and trend through memes. Over 40 leading mainstream meme creators will be working in the team to offer the best results.”

Meme-based content often generates higher engagement than traditional advertisements and serve as a dynamic communication tool, particularly among Gen Z and Millennials. With India being the country with the second highest number of internet users across the world, its online market is highly attractive and thrilling. The meme segment of the country is thus poised for epic growth, making it a valuable strategy for embracing brand awareness and spreading viral content.

He added “By harnessing the power of memes, brands can align with the interests and values of these demographics, crafting content that truly resonates with them. We have creators to produce on-demand content and execute campaigns across our extensive network to meet specific needs.”

OpraahFx has been nurturing the vibrant influencer ecosystem of India through its three verticals: OP Gaming, OP Glam, and OPTech. With ‘OhsoFunny’, it aims to strengthen its brand value still further and position itself as the golden solution for brands looking to leverage the power of memes in their marketing campaigns.