“A multilingual spectacle of the voices of India coming together.”
Motorola, a global leader in technology innovation, has announced the launch of its ‘Sound of Perfection‘ album, a first-of-its-kind Intellectual property (IP) by a mobile phone brand.
For the launch, Motorola has collaborated with Spotify, the world’s leading audio streaming platform, to leverage its brand affinity among music enthusiasts and showcase the exceptional audio performance of its newly-launched True Wireless Motorola Stereo (TWS) buds.
Motorola brought together five popular music artists from across the country to create five distinct tracks in five different languages, culminating in the final, epic fusion track “Haq Se” bringing all the artists together to deliver an unforgettable musical experience for their audience.
Composed by the celebrated Indian singer and musical composer Clinton Cerejo, the track features popular Indian artists who are the masters of the genre, including Mame Khan, a versatile folk, Sufi and Bollywood singer from Rajasthan; Shruti Prakash, a popular singer and actor; Harsh Likhari, an exceptional young rapper from Panjab who made waves in the hip-hop genre; Shubhangi Kedar, a singer and YouTuber known for her popular Marathi-Hindi fusion classical music; and RK Adithya, a playback singer and music composer. Together, these five will highlight the essence of India’s cultural diversity and bring out the true heart of the country.
Commenting on the new IP, Shivam Ranjan, head of marketing, APAC, Motorola, stated, “We’re excited to introduce the ‘Sound of Perfection’ initiative, a distinct intellectual property that celebrates music, highlighting the diversity and authenticity of India’s musical landscape. We are excited to take this initiative to millions of Indian consumers with the album featuring exclusively on Spotify as well as Motorola YouTube and social handles. This initiative exemplifies our commitment towards delivering the perfect audio experience through our premium moto buds and buds+ featuring Sound by Bose, Dolby Atmos, Dolby Head tracking and many more segment leading features, delivering unmatched sound quality. This launch underscores our commitment to innovation and we’re certain about delivering an engaging and sensorial audio journey to our consumers.”
Arjun Ravi Kolady, head of sales at Spotify India, said: “Spotify is an integral part of our listeners’ moods and moments, and many of them are always on the lookout for more immersive ways to consume audio.. The launch of the moto buds family brings an opportunity for them to consume their favourite songs and artists, powered by enhanced sound quality.”
Commenting on the association, singer Mame Khan said, “As a musician, as a singer for me sound is the lifeline of my creations. When we got the chance to work with Motorola and the new moto buds my first idea was to create a track which touches the heart and the ear in equal ways. Being from Rajasthan and known for my folk fusion compositions I really wanted to showcase our regional flavors with the signature instruments such as Sarangi, Dholak and Kartal. Actually, this track is an invitation to our audience to plug in the moto buds and to travel to Rajasthan.”
Music composer and director of the song, Clinton Cerejo from Shor Police said, “As Shor Police, Bianca and I are really excited to bring to you this new release called “Haq Se” by our fab team at SP Force. Motorola is definitely a forward-thinking brand and we’re really happy to be associated with them on a project that truly creates meaningful artistic connections. Bianca adds on ‘Each and every artist brought something special to the table and it was special to oversee this collaboration and watch the magic unfold. SP Force aims to create current and relevant content that speaks to Gen Z in a language they can understand, and Motorola truly gave our team the wings to fly.”
Speaking on the launch, Rahul Khanna, Barcode Entertainment, founder said, “We are so humbled to have executed this for Motorola. At Barcode, we firmly believe that great work stems from exceptional collaboration. Every contributor for this IP demonstrates this ethos, making them invaluable collaborators in bringing Motorola’s vision to life. Barcode has always strived to push the envelope in Influencer marketing; Now the creation of Creator led Music IP aligned with Motorola’s vision looks visually stunning! These captivating music videos truly display the concept of Sound of Perfection for Moto Buds+.”
The launch of this IP displays Motorola’s commitment to delivering epic technology and fostering innovation across their ecosystem. Both the earbuds output high quality, detail rich audio and offer remarkable features that enhance the on-the-go audio experience, setting a new standard for excellence in the dynamic TWS market.
