‘Who said my rap game needed “wrapping up”?’
The Health Factory has announced a brand-new collaboration with actor and internet personality Urfi Javed to promote its bread products.
This partnership is part of the brand’s efforts to encourage healthier eating habits with the message #Bread Badlo Aadat Nahi (Change the Bread, Not the Habit), promoting their own Original Zero Maida Bread as a healthy solution. It aims to engage a wide audience through an addictive social media reel featuring Urfi Javed, which will be shared across various digital platforms and media channels.
To provoke curiosity about their upcoming partnership, the Health Factory took to social media to challenge their followers to a “GUESS WHO?”
View this post on Instagram
A day later, they revealed their ad with Urfi, opening with her wrapped up in Health Factory Bread as she demands to see her manager. Finally, it concludes with Urfi’s comical rap for the brand, promoting their various products in the process.
View this post on Instagram
Urfi Javed said, “As an actor, I hold deep commitment to staying healthy. I consciously opt for clean eating, prefer gluten free products as it is the way to go for a healthier gut, while propagating healthier lifestyle choices. The Health Factory’s initiative is inspiring millennials and Gen Zs to reimagine their bread choices. It’s been an absolute joy being a part of this campaign.”
Health Factory and Urfi’s campaign received a positive response from fans, who found it both comical and refreshing, particularly praising the rap. “This is called iconic bread ad,” one user wrote. “This is really cool,” another commented.
Leave feedback about this