“Two legends. One epic launch.”

TIDL, a fast-growing pain relief brand, has partnered with cricket superstar Virat Kohli to launch advanced solutions in India.

This partnership, in association with Baidyanath Group, will revolutionize the way India understands pain. TIDL’s range of products are designed to not only address pain, but also to empower consumers to take control of their pain and manage it themselves.

“Get ready to feel the difference. Get ready for TIDL,” they wrote on social media.

 

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TIDL products are ideal for ‘everyday’ life, and include Cryotherapy Spray, Heat Therapy Spray, Cryotherapy Joint Cream, Numbing Pain Patch, and Heat Therapy Roll On. Their approach combines clinically proven ingredients with natural plant extracts, and the result is a soothing, fragrant relief.

TIDL’s solutions are going to change the way Indians understand and deal with pain. Pain is not only uncomfortable, but it also affects us on a deeper level, damaging our sleep quality, mental health, focus and energy. Pain restricts our ability to achieve our highest potential. With TIDL, these barriers are broken, and we can get back to doing the things we love – be it fitness, family, or work!” said Prashant Raj, co-founder and COO, TIDL.

As a sportsperson, you learn to adapt to a higher pain threshold. I’ve taught myself to live with it without compromising on my goals. Pain is a constant challenge, hindering quality of life. TIDL is a game-changer letting you reclaim the joy of living by changing the way you find relief. I’m delighted to represent this brand as the ambassador. Looking forward to making India pain-free. No Pain, No Limits!” said Virat Kohli.

This launch marks a milestone in TIDL’s journey towards helping and empowering individuals to manage their pain relief.