House of Hiranandani, a name synonymous with luxury living and innovative urban design, has launched a captivating brand campaign that highlights its architectural achievements and commitment to building vibrant communities.
This initiative combines impactful storytelling with influencer collaborations, aiming to connect with audiences while celebrating the company’s legacy of transforming urban landscapes.
The campaign underscores House of Hiranandani’s position as a trailblazer in modern urban development. By focusing on the brand’s distinctive neoclassical architecture, meticulous craftsmanship, and integrated community living, the campaign paints a vivid picture of its transformative role in reshaping Mumbai’s skyline.
Centered around the theme ‘Glorious Next’, the campaign operates under two core pillars: ‘Makers of Luxury Living’ and ‘Creators of Architectural Brilliance.’ It highlights the company’s dedication to designing spaces that go beyond aesthetics, offering a harmonious blend of luxury, functionality, and sustainability.
At the heart of the campaign is a visually stunning brand video that encapsulates the essence of House of Hiranandani’s philosophy. The video portrays the brand’s focus on architectural sophistication, lush green spaces, and holistic community living, showcasing its promise to elevate urban lifestyles through thoughtful planning and design.
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To amplify this message, the campaign leverages influencer collaborations, engaging a diverse group of 24 creators, including A-listers and micro-influencers. These influencers span various domains such as fashion, lifestyle, art, and culinary arts. Each was challenged to craft content inspired by the brand’s signature burgundy and gold colors, drawing on its architectural legacy and community-driven ethos.
Exclusive challenge boxes were sent to select influencers, sparking creative unboxing content that highlighted the brand’s heritage. Prashin Jhobalia, CMO of House of Hiranandani, explained:
“Collaborating with influencers allows us to showcase our brand identity in fresh, interactive ways. Each creator’s unique perspective adds depth to the storytelling, making it more relatable and impactful.”
With a projected digital reach of 25 million, the campaign strategically blends outdoor, print, and digital channels to maximize audience engagement. Sepia-toned visuals, reminiscent of House of Hiranandani’s architectural mastery, ensure consistent messaging across mediums, from billboards to social media.
Digital activations, including SMS, WhatsApp, and email campaigns, complement the influencer-driven efforts. These initiatives are designed to reinforce the brand’s legacy while building anticipation for its future developments.
House of Hiranandani’s campaign is more than a celebration of its past accomplishments—it’s an invitation to experience the future of urban living. By weaving together architecture, storytelling, and community development, the brand continues to redefine luxury living while strengthening its connection with today’s audience.
As the company prepares for its next phase of growth, this campaign not only enhances brand recall but also cements House of Hiranandani’s reputation as a leader in creating harmonious, community-focused urban spaces