Highlighting the Unseen Labor of Women & Advocating for Balance
March, India 2025
D2C beauty brand House Of Makeup has launched Women’s Day Campaign called #MakeUpTheGap which highlights the unequal burden of household labor on women and urges society to help bridge the gap, giving women the time they deserve for self-care and well-being.
In a country where women continue to take on 10x more household responsibilities than men, House Of Makeup is stepping up this Women’s Day with a powerful message: it’s time to #MakeUpTheGap. The campaign sheds light on the disproportionate burden of unpaid domestic labor shouldered by women and calls for a shift towards a more balanced, equitable dynamic. In addition, the brand is collaborating with inspiring women from diverse fields until March 8th, showcasing their journeys on House Of Makeup’s Instagram page
#MakeupTheGap is more than just a hashtag—it’s a movement. House Of Makeup is urging society to acknowledge the invisible labor that women perform daily and to take tangible steps toward sharing responsibilities. Because when women are constantly prioritizing others, they’re left with little time for themselves—be it self-care, relaxation, or mental well-being.
“We believe that beauty isn’t just about looking good; it’s about feeling good, too,” says Harliin Sachdeva, founder at House Of Makeup. “Through #MakeUpTheGap, we’re advocating for women to reclaim time for themselves—whether that’s indulging in skincare, enjoying a moment of calm, or simply taking a well-deserved break.”
The campaign encourages people to participate by:
Acknowledging the disproportionate household labor gap and taking action to balance the load
Sharing their own self-care moments using #MakeupTheGap to inspire others
Encouraging conversations around gender roles and advocating for change
This Women’s Day, let’s do more than celebrate women—let’s support them. It’s time to #MakeUpTheGap and give women the time they deserve.
Instagram link – https://www.instagram.com/
10 Inspiring Women– https://www.instagram.com/
Youtube Link– https://youtube.com/
Website link– https://houseofmakeup.com/
