HP India recently launched a heartwarming Diwali campaign, ‘Stories of India with HP,’ highlighting how modern technology can revitalize traditional storytelling, ensuring cultural heritage remains vibrant and relevant in the digital age.
This campaign features Sharad, a retired storyteller, who represents a generation sometimes overshadowed by today’s tech-driven world. Through his journey, HP showcases how AI-powered tools can help bridge generational divides and preserve folklore, rekindling the magic of India’s storytelling legacy for future generations.
The campaign revolves around Sharad, who, after retiring, struggles to find purpose in a fast-paced, digital-centric society. His passion for storytelling and folklore lies dormant until a Diwali visit from his granddaughter sparks a fresh opportunity. In this moment, HP brings tradition and technology together, revealing how AI can help bridge past and present. Inspired by his daughter, Sharad embraces HP’s AI tools to animate his stories and launch a YouTube channel. This transformation allows him not only to share his cherished tales with a modern audience but also to pass down cultural narratives that might otherwise fade away.
‘Stories of India with HP’ emphasizes the brand’s commitment to empowering storytellers, creators, and elders, providing them with the tools needed to thrive in a digital-first world. By encouraging Sharad to adopt AI-driven storytelling, HP reveals a vision where culture and technology intertwine. His journey highlights the potential for technology to preserve the essence of folklore while making it accessible to younger audiences. HP’s innovative approach aims to inspire older generations to embrace modern tools, safeguarding their invaluable stories and traditions.
As part of the campaign, HP invites consumers to participate by visiting www.printlearncenter.com/hpdiwali, where elders are encouraged to submit their own tales of myth, folklore, or regional legends. Once submitted, HP’s AI technology will transform these stories into vibrant visual experiences for young viewers, enhancing the connection between generations. HP also provides downloadable characters from the stories, giving special credit to each storyteller.
Ipsita Dasgupta, Senior Vice President and MD of HP India Market, stated, “At HP, we’re committed to leveraging technology to keep the essence of our cultural heritage alive. Our campaign illustrates how AI innovation can create a bridge between the past and present, enriching our traditions in a modern, accessible way. We hope this story inspires families to celebrate the fusion of innovation and cultural preservation.”
With over 26 million views across digital platforms, the campaign is resonating widely, reinforcing HP’s mission to preserve cultural heritage in an engaging way. ‘Stories of India with HP’ is a testament to how technology can serve as a powerful tool in connecting generations, allowing storytelling traditions to evolve while staying rooted in authenticity.
Through this initiative, HP India hopes to bring families together, encouraging younger generations to appreciate the richness of their heritage and inspiring older generations to adapt their stories for a new age
