Hyundai Motor India Ltd has rolled out the country’s first-ever 4D billboard, curated to exclusively experience ‘The new Hyundai CRETA’ DLF CyberHub, Gurugram.
This 15-day-long experience aimed to enthrall visitors, communicating the leadership stance of CRETA as the undisputed and ultimate SUV of this segment.
Designed to fully engross viewers in a one-minute drive, the tech wizards behind this extraordinary 4D OOH took them on a magnificent journey with the new Hyundai Creta across tranquil riverbeds, snow-clad valleys, and exhilarating forest camps. Elevating this visual experience to unprecedented heights, the exclusively designed 4D billboard immersed customers in a symphony of colourful sights and sounds. One could feel the mist gently enveloping them as the SUV cruised through the riverbeds, experience amazement with captivating fragrances while navigating the forest camp; and relish the experience of being fully immersed in the content. Thus, Hyundai was able to demonstrate the product’s dominance in all categories.
Outdoor Experimental Marketing has always been a key pillar to entice and connect with customers in order to convey the brand message. A perfect example of this is Hyundai’s groundbreaking 4D billboard, winning the Asia Book of Records and India Book of Records for the title of ‘First ever 4D billboard’ and taking customer experiences to unprecedented heights.
We are proud to have curated a revolutionary out-of-home installation as part of our flagship SUV promotion,” said Mr Tarun Garg, Chief Operating Officer, Hyundai Motor India Ltd., enthusiastic about the successful roll-out of the initiative. “This immersive experience was to captivate audiences, showcasing the cutting-edge features, design and capabilities that set the new Hyundai CRETA apart in India’s automotive landscape.”
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