Iconic Independence Day Campaigns: Then and Now

As Independence Day 2023 approaches, a rush of pride, celebration and excitement has swept across the nation. To engage in the spirit of patriotism and leverage the opportunity for moment marketing, various year, brands celebrate Independence Day with unique ways. Some the nostalgic route and remind the people of the soldiers who fought to free India from colonial rule, some personalize Independence Day by focusing on how it affects individual families, and some bring to light the less-heard stories of freedom, but all of them are united in their desire to highlight India’s shared national history.

Let’s take a moment to remember some iconic campaigns brands have launched to celebrate and commemorate Independence Day in the past and present.

CAMPAIGNS OF THE PAST:

McDonald’s India:

JSW Paints:

Ralco Tyres:

9xcel:

Bajaj Avenger:

Ambuja Cement:

CAMPAIGNS OF THE PRESENT:

Britannia Industries:

Shaadi.com:

Manyavar:

ACC Limited:

Ajio:

Kalyan Jewellers:

Godrej Industries: