The brand has unveiled its first-ever ad film just in time for the festivities.
Kolkata, 30th October 2024 – Ideal Insurance, one of the leading insurance broker firms, highlighting the theme through the ad film, “Home Secure Means Life Double Secure.” The ad emphasizes the importance of protecting not only lives but also the cherished space where memories are made—our homes.
The ad film opens with a beautifully decorated home, where a father, a retired man in his 60s, reflects on passing the responsibility of the family home to the next generation. As he watches his sons handling various household tasks, the narrative takes a heartfelt turn when his daughter steps forward with a surprise. In a touching moment, she reveals that she has taken a home insurance policy, stressing the importance of securing their home for a safe and bright future. The film concludes with the father entrusting the keys of the home to his daughter, acknowledging her foresight and sense of responsibility.
Mr. Rahul Agarwal, Founder and CEO of Ideal Insurance stated, “This Diwali, our message is simple yet powerful: securing your home means securing your family’s future. The ad film reflects our commitment to helping families protect what matters most. By choosing home insurance, families can enjoy peace of mind, knowing that their cherished spaces are protected.”
Through this ad, Ideal Insurance aims to remind families that securing a home is just as important as any other festive preparation. Ideal Insurance’s risk audit assessment and expert guidance provide a sense of relief, allowing families to focus on what truly matters—celebrating and creating memories together.
With a beautifully woven narrative, the ad film seeks to resonate with Indian families by tapping into the values of love, responsibility, and togetherness that define the festival of Diwali. It highlights the pivotal role of women in today’s society, challenging stereotypes and showing how foresight and preparedness can safeguard the family’s well-being.
The campaign’s tagline, “Iss Diwali, zindagi ko karo double secure,” encapsulates the essence of Ideal Insurance’s offerings, encouraging customers to take a step toward comprehensive protection. By featuring a relatable family story, the ad appeals to the emotional connection Indians have with their homes while underscoring the need for practical solutions like home insurance.
The ad film will be aired across various digital platforms and social media channels to reach millions of viewers during the Diwali season. The concept was developed by the company’s in-house branding team.
