India, February 11th, 2025: Amitabh Bachchan is a superstar across generations who has a following from GenX to Gen Alpha. Mr. Bachchan’s AI avatar has been launched in 10 more branches of 5 new cities, namely Delhi, Gurugram, Ahmedabad, Bangalore, and Hyderabad of IDFC First, where an additional 70 Million people can now experience an interaction with Amitabh Bachchan’s avatar.
In an unprecedented innovation, Ikonz partnered with IDFC FIRST Bank last year to bring the legend’s AI avatar as the face of all banking communication at their Juhu Branch in Mumbai. Within a short span, the initiative has been widely accepted and has led to better efficiency and customer trust.
Mr. Amitabh Bachchan during the launch said, “This is indeed a first-of-a-kind innovation. Not just for the banks, not just for this country, but indeed for the entire world. I am delighted to be a part of this initiative that uses technology to connect with people in such a unique way.”
Hyderabad-based Ikonz Studios is one of the first global companies to introduce hyper-realistic, multilingual intelligent avatars powered by generative AI and holographic technologies to enhance human potential. The company has exclusively signed Amitabh Bachchan’s digital avatar and has innovated customer engagement by combining cutting-edge AI with the star power of global icons. Known for their expertise in holographic technologies and generative AI, Ikonz specializes in creating unique, interactive experiences that transcend industries, from banking to healthcare and retail.
“This whole initiative introduces a new-age paradigm in how brand ambassadors connect with the masses. It is more personal, more engaging, and widely accepted. The success we witnessed in Juhu has propelled this expansion. With this, we are setting a new benchmark for interactive brand experiences, making engagements more immersive and impactful. We’re committed to enabling brands to connect with their audiences in new and meaningful ways, using technology to bridge gaps and foster stronger connections,” said Abinav Varma Kalidindi, Founder and CEO of Ikonz Studios.
This innovative partnership between IDFC FIRST Bank and Ikonz Studios leverages the power of AI and Holographic Extended Reality (HXR) to create an immersive experience. Customers are greeted by Amitabh Bachchan’s interactive digital avatar, who provides information about banking products like Zero Fee Banking, Monthly Interest Credits, and Mobile Banking in his inimitable style. This is more than technology, it’s a human connection, redefined.
For a closer look at this game-changing innovation, watch video: https://www.linkedin.
