Holi is more than just a festival of colors—it’s a celebration of togetherness, joy, and self-expression. This year, Indica Crème Hair Color by CavinKare is redefining the festivities with its #AddColorToYourLife campaign, spotlighting inclusivity and self-care. Through two powerful digital narratives, the brand is encouraging people to embrace the spirit of Holi while prioritizing confidence and meaningful connections.
The first digital film under this initiative challenges deep-rooted social barriers, reminding us that Holi is a festival meant for everyone. The story revolves around a young boy eager to celebrate the festival with his underprivileged friends. However, when they are barred from entering his residential complex, he makes a heartwarming decision—stepping outside to celebrate with them. His mother stands by his side, reinforcing the message that Holi should be a festival of unity, not exclusion.
The second campaign highlights the importance of self-care during Holi, addressing concerns about hair damage from synthetic colors. The narrative follows a young woman reluctant to join the celebrations, fearing the impact of harsh chemicals on her hair. A thoughtful friend introduces her to safe gulaal and Indica Crème Hair Color, enriched with natural oils and designed to be gentle. With newfound confidence, she immerses herself in the festivities, proving that Holi can be enjoyed without worries.
Indica Crème’s #AddColorToYourLife campaign is more than just a festive message—it’s a call to embrace inclusivity and self-care while celebrating in the most authentic way. By blending meaningful storytelling with the benefits of Indica Crème Hair Color, the brand ensures that everyone can experience Holi with joy, confidence, and care.
