Innisfree, the South Korean skincare brand renowned for its commitment to nature, has unveiled its debut brand film titled “Isle Be There: A Magical Dream of Innisfree’s Island.”
The film marks a significant milestone for the brand, as it features actress Wamiqa Gabbi as its first-ever brand ambassador. This enchanting film invites viewers into the heart of Innisfree’s natural ingredient journey, celebrating the brand’s dedication to purity, sustainability, and eco-friendly practices.
Isle Be There takes viewers on a fantastical journey to Innisfree’s lush, green island, where the brand’s nature-inspired products are born. Wamiqa Gabbi, the star of the film, embarks on an awe-inspiring adventure across the island’s breathtaking landscapes, where she encounters symbolic elements, including a rabbit. The rabbit, a representation of Innisfree’s commitment to cruelty-free beauty, plays a central role in this whimsical narrative, emphasizing the brand’s dedication to animal welfare.
The film, produced by Social Whistles Studio, weaves together fact and fantasy to transport the audience to a place where nature and beauty converge. It highlights Innisfree’s ethos of purity and care, which has been the cornerstone of the brand’s success.
Actress Wamiqa Gabbi shared her thoughts on the filming experience, describing it as “a fairytale come to life.” She expressed her excitement about being part of a project that so deeply resonates with her values of environmental and animal care. “The film captures Innisfree’s essence—nature, purity, and compassion—perfectly. Being associated with a brand that values the planet and its creatures as much as I do is truly special,” she added.
Paul Lee, Managing Director and Country Head of Innisfree, explained that the brand film is not just a marketing campaign but a celebration of nature’s treasures. He shared, “We wanted to create something immersive, something that would connect our audience to the very origins of our products. Our hope is that this film encourages consumers to embrace skincare that’s not only effective but also mindful of the planet.”
The film showcases Innisfree’s hero products, spotlighting the brand’s signature ingredients such as green tea, volcanic clusters, and cherry blossoms. These natural elements are symbolic of Innisfree’s commitment to purity and their sustainable, ethical beauty practices.
Mini Sood Banerjee, Assistant Director & Head of Marketing, expanded on the brand’s commitment to nature, stating, “Nature is not just our inspiration; it is our collaborator. Every ingredient, from volcanic ash to green tea seeds, is chosen for its purity and effectiveness. Isle Be There isn’t just a visual experience; it’s a promise that Innisfree will continue to bring the wonders of the island to skincare lovers in India.”
The inclusion of the song ‘Isle Be There’ in the film further reinforces Innisfree’s promise to provide skincare products that are rooted in nature, while its powerful visuals invite viewers to embark on a journey to discover the magic of sustainable beauty.
The launch of Innisfree’s first-ever brand film signifies the brand’s commitment to raising awareness about responsible skincare practices. By emphasizing the power of nature in the formulation of their products, Innisfree seeks to inspire Indian consumers to explore beauty solutions that are not only effective but also kind to the environment and animals.
Innisfree’s journey with Wamiqa Gabbi in Isle Be There is an immersive experience that aligns with the brand’s ethos of blending beauty with sustainability. The film serves as a call to action for Indian consumers to embrace a skincare routine that celebrates nature, purity, and ethical values.
As the brand continues to grow its presence in India, Innisfree’s new brand film is sure to leave a lasting impact, bringing attention to the importance of choosing skincare products that are as kind to the planet as they are to the skin. With Wamiqa Gabbi as the face of the campaign, Innisfree is set to further strengthen its message of responsible, nature-powered beauty for a kinder, greener world
