Smartphone brand Motorola has launched a television commercial starring brand ambassador Kriti Sanon along with Babil Khan in a new avatar for the upcoming launch of its premium phone– the motorola edge50 pro.
The new TVC brings alive the magic when ‘intelligence meets art’, featuring Kriti Sanon as Art personified and Babil Khan as the personification of moto AI. It opens on a film set where Kriti is seen wrapping up her shoot and is presented with the glamorous motorola edge50 pro. As she switches on this artistic device, she brings to life Babil’s charming personification of moto AI, who soon begins her very own AI companion. The two of them are immersed in a whirlwind of adventure and chaos, capturing each moment with the cutting-edge advantages of the motorola edge50 pro. From AI Generative Theming to AI Photo Enhancement Engine, the commercial cleverly highlights the device’s ingenious capabilities for their audience.
Soon to be launched, motorola edge50 pro leads with a proposition ‘Intelligence meets art’ which sets the stage for an unparalleled user experience through disruptive design and various other AI powered features.
Commenting on the commercial, Shivam Ranjan, head of marketing, APAC, Motorola, stated, “The motorola edge50 pro stands for the perfect fusion of intelligence (AI) and art. In order to bring this concept to live in our TVC, Kriti Sanon was undoubtedly the perfect fit to personify ‘Art’ that motorola edge50 pro brings to life with its design, premium finish and the world’s first true colour display and camera. However, the motorola edge50 pro also brings an AI revolution with segment first AI features. This is where we found the perfect fit in Babil Khan who beautifully personified the moto AI, enabling us to explain the advanced AI features with ease.
He added, “Babil’s new age appeal coupled with the passion for Motorola and exuberance to create the moto AI Ally ensured we brought alive the concept of creating magic with AI and Art.’ As we continue to grow exponentially, we are excited to deliver seamless user experiences to our customers and tap into new audiences to make an impact in their lives with our meaningful innovations and excellently crafted designs.”
Kriti Sanon, Bollywood actress and Motorola’s brand ambassador said, “As an artist, the fusion of art with intelligence deeply resonates with me, and it has been incredibly fulfilling to delve into this theme for Motorola. I take pride in being associated with this iconic smartphone brand renowned for its meaningful innovation, disruptive designs and cutting-edge technology. Motorola encapsulates everything modern consumer’s desire: innovation, style, performance, and functionality. I am confident that the commercial will surely captivate the audience.”
Babil Khan, Bollywood actor said, “I am thrilled to be a part of a brand that has truly redefined innovation and design in smartphones and continues to resonate with all generations. With AI emerging as game changing technology, it was exhilarating to personify the moto AI Ally – representing the future of smartphone technology. I look forward to contributing to Motorola’s continued success.”
Motorola is set to host the global first launch of the motorola edge50 pro on April 3, 2024 in New Delhi.
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