Aldi Launches Its First Clothing Line By Poking Fun At Major Brands

03 May, 2021 (Monday)

The European supermarket Aldi is known to make fun of major brands alongside taking close cues from the packaging and product design of its pricey competitors.

In its latest campaign, Aldi has developed a limited-edition line of Aldi hoodies, boxers, pajamas, and socks, all while poking fun at major brands. 

In a letter from Aldi's McCann agency, the "capsule collection" draws on the brand's "Aldimania," which is cherished by millions of fans for its cheeky brand placement and inexpensive prices.

Through social media films and OOH ads placed all over London's Leicester Square, Aldi subtly mocks popular online fashion brands. McCann stated that the aim was to make customers do a double-take and question whether it's Aldi or not.

Although Aldi hasn't explicitly taken any brand names, it has used popular brand slogans (like that of Nike) and also tagging several fashion brands such as Boohoo, Asos, and PrettyLittleThing on Twitter with the hashtag #AldiSpringSummer21.

Aldi's new collection is available online and will be hitting the stores shortly.