With the advent of social media, the world has never been the same. No longer do we stand by the phones to talk to our friends or wait by the TV to know about the happenings of the world. Social Media has quite literally taken over our lives. Unfortunately, so has fake news.

With a galore of social media platforms and a plethora of information on the internet, words are bound to be misconstrued.

And that is exactly what The Guardian wants to address in their recent FakeHits campaign.

The campaign, curated by  Adeptus Advertising, displays the dangers of fake news and its impact. Through its campaign, The Guardian has tried to keep the sole focus on the mass destruction caused by fake news on various social media platforms.

The visuals are simple and concise, highlighting the ruins of various social media platforms due to the havoc and chaos spread by the fake news.