ITC Candyman is shaking up the confectionery scene with the introduction of its latest product, Candyman Sourzzz, a zesty new addition to the brand’s lineup. With this launch, ITC steps into the sour candy category, offering a bold and tangy experience designed to thrill the taste buds of candy lovers everywhere. Staying true to Candyman’s fun and mischievous spirit, Sourzzz brings a daring twist to the candy world, appealing to both kids and adults alike.
This exciting new jelly candy packs an intense punch of sourness, giving consumers a flavor-packed adventure that’s equal parts playful and bold. From its zingy taste to its cheeky presentation, Candyman Sourzzz is all about sparking joy and tickling the mind with its sharp yet delightful flavor.
In support of the launch, ITC Candyman has rolled out a captivating TV commercial with the tagline, “Candyman Sourzzz – Hila De Dimaag Ke Taar.” The ad is a humorous, energetic take on how sourness can stimulate the mind and senses. With a quirky narrative, the campaign taps into the free-spirited energy of the youth, inviting them to break away from routine and embrace their fun-loving, playful side with these tangy treats.
The commercial highlights how Candyman Sourzzz offers an experience beyond just flavor—it’s a sensory adventure that shakes things up. By targeting younger audiences and candy enthusiasts, the campaign ties into the brand’s ethos of delivering excitement with a touch of mischief. The playful approach in the ad reinforces the idea that Candyman Sourzzz is not just a candy, but a way to express individuality and enjoy life’s little moments with a zing.
Rohit Dogra, Chief Operating Officer of the Chocolates, Coffee, and Confectionery division at ITC Foods, emphasized the brand’s commitment to pushing the boundaries of innovation in the confectionery industry. He stated, “Sour candies are rapidly gaining traction, and we wanted to introduce a product that would truly stand out. Candyman Sourzzz provides a vibrant mix of sweet and sour flavors, offering a memorable and refreshing experience. We’re excited to see how it will resonate with our consumers.”
With Candyman Sourzzz, ITC continues to drive innovation in the confectionery sector, creating products that are not only flavorful but also bring an element of fun and enjoyment to everyday moments.
The creative minds behind the new Candyman Sourzzz TV campaign, FCB Ulka Bangalore, aimed to capture the thrill of the candy’s intense sourness in a way that’s fun and engaging. Damodaran Nair, President of the agency, expressed his excitement about working on the project, stating, “Our goal was to highlight the unique zing of Candyman Sourzzz while maintaining the brand’s mischievous tone. We wanted the ad to connect with younger audiences and showcase the delightful, mind-tickling experience that comes with every bite.”
The ad’s vibrant, high-energy visuals and clever messaging bring to life the idea that Candyman Sourzzz is more than just a candy—it’s a fun escape that encourages people to let loose and enjoy a playful moment.
Candyman Sourzzz is set to hit shelves soon across retail outlets in Northern and Western India, with an affordable price tag of just Rs. 5. It will be available in both metro cities and Tier II towns, ensuring that candy lovers across these regions can easily access this exciting new treat.
With its bold flavor profile and playful spirit, Candyman Sourzzz promises to be a hit among those who love a good sour candy. As ITC continues to innovate and expand its product portfolio, Candyman Sourzzz is set to make a lasting impression in the sour candy market. Whether you’re young or young at heart, this tangy delight is sure to awaken your taste buds and bring a smile to your face.
