It’s okay not to share, says KFC

Some things aren’t meant to be shared.

KFC has launched a brand- new item on their food menu, the ‘Chizza’, and its campaign for the same tells viewers that it’s okay not to share.

Conceptualized by Ogilvy India, the campaign film opens to a lively KFC restaurant where two hungry friends are engaged in an entertaining standoff: one of them holds a delicious KFC Chizza while the other eagerly asks him to share. The first friend answers that of course he will, but rather than handing over the Chizza, he pulls out his phone, clicks a picture and ‘shares’ that with his friend.

The film then seamlessly transitions to the heart and soul of the action – the KFC kitchen where celerity chef Colonel Sanders is working his usual magic and cooking up a delight. He looks up and explains: ‘Sabko dikhane ka. Khud khane ka.’

With a perfect mix of humor, cheesy visuals and the persuasive power of one of the world’s most iconic chefs, KFC’s latest film and latest product have stolen hearts from across the country.Aparna Bhawal, CMO, KFC India & Partner Countries said, “KFC Chizza is an iconic, cult favourite that the KFC tribe of chicken lovers just can’t get enough of. They are constantly waiting for it to come back on the menu. KFC Chizza has the perfect balance of crunch and cheese and that’s what makes it so irresistible and hence tough to share with anyone, even your best friends. So, you find innovative ways to get around the “sharing, no sharing” conundrum. Like sending them a virtual Chizza! We are thrilled to bring back this cruncheesy product on the menu for a limited time. We are already seeing great response from chicken lovers across the country, whether existing Chizza fans or those trying it for the first time.””

Ritu Sharda, CCO, North, Ogilvy India said, “We bond over food all the time. It’s a cultural phenomenon that can be seen all around us, all the time. But hiding in there somewhere, is also a very natural, instinctive feeling we harbour. If the food is just too good, we just don’t want to share it. KFC Chizza is that crazy, cult product. When you have it at the table, you’re happy to let people see it, as long as you don’t have to share it. And that’s the feeling we took a bite out of to come up with our latest KFC Chizza Campaign. “Sabko dikhane ka, khud khaane ka”.

KFC is heavily promoting this campaign. It will run across TV and digital platforms along with a robust 360-degree plan. Thus, it will allow KFC to maximize its audience.