“A dedicated Indian feed, a women athletes feed, and a global action feed.”
Viacom18, the official broadcast and digital partner for Paris 2024, has announced largest and most spectacular Olympics presentation till date, starting 26th July 2024, featuring concurrent feeds and an extraordinary lineup of Olympians across the Sports18 Network and for free on JioCinema.
For the first time ever, Olympics coverage in India will be presented across 20 concurrent feeds on JioCinema for free, allowing fans to watch their preferred events and Indian performances at the Olympic Games anytime, anywhere on their preferred device.
The presentation will include 17 sports-specific feeds and three curated feeds, all available in 4k. The curated feeds will include India feed in English, Hindi, Tamil, and Telugu. Thus, it allows viewers to follow all the action from the Indian contingent as it unfolds.
“Our presentation of Paris 2024 is built on the idea of putting viewers front and centre as our athletes aim for glory. For the first time in India, an Olympics presentation will have a dedicated Indian feed, a women athletes feed, and a global action feed, giving fans high autonomy with a lean-in experience as they follow the Games. We strive to capture the inspiring journeys of Indian athletes and rally the country to back our heroes through our never-seen-before Olympic experience“, said Siddharth Sharma, Sports Head of Content, Viacom18.
In a new and groundbreaking effort, a Women Athletes feed will exclusively showcase the journey of women Olympians throughout the entire event. The curated feeds will additionally include a Global Action feed in English and Hindi, enabling viewers to follow the world’s top athletes at Paris 2024.
On linear platforms, Sports18 – 1, Sports18 – 1 HD and Sports18 – 2 will feature an India-focused feed, while Global Action will be available on Sports18 – 3. Sports18 – 1 and Sports18 – 1 HD will broadcast the Games in English, with Tamil and Telugu accessible via the language button. Sports18 – 2 will present Paris 2024 in Hindi.
The extensive and immersive coverage begins with a dedicated camera feed on the India float throughout the Opening Ceremony. This gives viewers a ringside view of the Indian contingent. Furthermore, viewers will be able to enjoy coverage of Indian medal moments with live interviews with their family members, alongside a domain expert from the studio.
“Our presentation of Paris 2024 is built on the idea of putting viewers front and centre as our athletes aim for glory. For the first time in India, an Olympics presentation will have a dedicated Indian feed, a women athletes feed, and a global action feed, giving fans high autonomy with a lean-in experience as they follow the Games,” said Siddharth Sharma, sports head of content, Viacom18.
“We strive to capture the inspiring journeys of Indian athletes and rally the country to support our heroes through our unprecedented Olympic experience,” he added.
India’s first female wrestling Olympic medalist, Sakshi Malik (2016 Summer Olympics) will be joined by Beijing 2008 bronze medallist boxer, Vijender Singh. Four-time Olympian, six-time Grand Slam winner and the first Indian woman to be ranked number one in the WTA rankings, Sania Mirza will team up with Commonwealth and Asian Games gold medallist, Somdev Devvarman. World No 7 long jumper and Commonwealth Games medallist, Murali Sreeshankar will take on a new role as Viacom18’s expert during the Olympics.
The dynamic studio lineup will also feature former Indian Men’s Hockey Team Captain, Viren Rasquinha; Commonwealth Games gold medallist shuttler, Parupalli Kashyap; multiple Asian Games medallist and World Doubles Championship gold medallist squash icon, Saurav Ghosal; and India’s two-time Olympic archer, Atanu Das, adding expertise to Viacom18’s coverage.
