Aprilia India has unveiled its latest ad film for the RS457, and it’s nothing short of exhilarating.
The new campaign, titled Thrill, showcases the performance and excitement that come with riding the high-performance RS457 sports bike. With Bollywood star and Aprilia’s brand ambassador, John Abraham, taking center stage, the ad film highlights the true spirit of motorcycling, all while exuding raw speed, precision, and the joy of racing.
In the ad, John Abraham embodies the essence of the RS457’s capabilities, showing off its impressive top speed, seamless cornering, and MotoGP-inspired performance features. The film’s fast-paced visuals and intense action sequences effectively convey the adrenaline rush of riding one of the most exciting sports bikes on the market today.
John Abraham, a well-known motorcycle enthusiast himself, brings an authentic sense of thrill and passion to the screen. His genuine enthusiasm for the bike resonates through his performance, making the Thrill ad feel more like a personal journey. Abraham shared his excitement about the shoot, saying, “This film is all about thrill – the RS457’s remarkable performance, handling, and stunning design are perfectly captured, offering an experience that will excite every rider. This has been one of the best racing bike shoots I’ve been part of in recent years, and I’m sure the biking community will love it.”
John’s portrayal of the thrill of high-speed riding, combined with the RS457’s cutting-edge technology, makes this ad film a must-watch for motorcycle lovers. Whether it’s the bike’s agility on tight corners or its impressive performance on straightaways, every second of Thrill keeps you at the edge of your seat.
Directed by Nigel Simpkiss, the ad is a visual spectacle that emphasizes the high-octane excitement that comes with owning the Aprilia RS457. The action-packed film is designed to appeal to sports bike enthusiasts, delivering the kind of visual storytelling that resonates with anyone who’s ever dreamed of the perfect riding experience.
“Riding the Aprilia RS457 is an experience that blends power, control, and style. This film captures that essence beautifully,” said Graffi, Chairman and Managing Director of Piaggio Vehicles, the parent company of Aprilia. “John Abraham has done an exceptional job bringing out the spirit of the bike and making the ad a thrilling watch for every motorcycling enthusiast.”
A Powerful Message for Riders Everywhere
Apoorva Saigal, AVP – Corporate Communications and 2W Marketing at Piaggio Vehicles, spoke about the broader message the brand hopes to communicate with the Thrill ad. “With this campaign, we aim to inspire riders to embrace the adrenaline rush that comes with riding the Aprilia RS457, while also encouraging them to push their limits responsibly. Our first two ad films, Fun and Lust, have received an amazing response, and we believe Thrill will surpass all expectations.”
The new film continues the narrative set in the previous campaigns, each highlighting a different dimension of the biking experience. While Fun and Lust focused on the joy and allure of the RS457, Thrill takes it a step further, encapsulating the sheer excitement and exhilaration that every rider craves.
With the Aprilia RS457, Piaggio Vehicles continues to redefine what it means to ride a sports bike. This bike is designed for riders who demand top-tier performance, cutting-edge technology, and an unbeatable riding experience. The Thrill ad film further strengthens the connection between the bike and its enthusiasts, offering a visual and emotional experience that appeals directly to the heart of the biking community.
In conclusion, the Thrill ad is more than just a marketing campaign – it’s a celebration of what makes the Aprilia RS457 so special. With John Abraham leading the charge, the ad film takes viewers on a high-speed journey, showcasing the bike’s performance and the thrill of riding it. It’s a must-see for anyone passionate about motorcycles and looking to experience the rush of owning one of the best sports bikes in its class.