December 22, 2024
Campaign Indian

Kalki Koechlin and Mrunal Thakur Showcase #HomesAreHappier with Morphy Richards’ Festive Appliances

Morphy Richards, the esteemed British home appliance brand, has launched a warm and lively festive campaign, #HomesAreHappier, featuring Bollywood talents Kalki Koechlin and Mrunal Thakur. Known for their unique on-screen personas, Kalki and Mrunal breathe life into the campaign by sharing how Morphy Richards’ appliances elevate the coziness of home life, adding both style and functionality to everyday moments.

The campaign shines a spotlight on two standout products: the Café Artisan Coffee Maker and the Crystal Crisp Air Fryer. Both appliances cater to diverse home needs, turning simple routines into joyous experiences. The Café Artisan Coffee Maker is a 7-in-1 brewing marvel, perfect for any coffee enthusiast. With just a few steps, it transforms beans into barista-level beverages right in the kitchen. Meanwhile, the Crystal Crisp Air Fryer brings guilt-free indulgence to home kitchens by preparing delicious fried foods with little to no oil, proving that healthy eating doesn’t have to compromise on taste.

Morphy Richards has further elevated the campaign by collaborating with chefs Guntas Sethi and Saloni Kukreja, who are known for their fresh takes on home-cooked meals. Their culinary insights encourage fans to experiment with Morphy Richards’ appliances, showcasing how they make meal preparation a creative and delightful process. Through engaging social media recipes and live cooking demos, Guntas and Saloni demonstrate how the appliances simplify healthy cooking.

Devika Sachdev, Head of Advertising and Brand Management at Morphy Richards, expressed her enthusiasm for the campaign: “Our consumers are looking for more than just appliances—they want designs that seamlessly fit into their homes and offer true convenience. With the Café Artisan Coffee Maker and Crystal Crisp Air Fryer, Morphy Richards brings both style and ease, catering to modern lifestyles. Collaborating with Kalki and Mrunal, along with top chefs, was the perfect way to convey our mission of bringing happiness and elegance into homes this festive season.”

For Kalki Koechlin, coffee is more than a beverage—it’s a ritual, and the Café Artisan Coffee Maker has transformed her mornings: “A well-brewed coffee starts my day on a bright note, and having this elegant machine in my home is a joy. I’m thrilled to celebrate those everyday moments with Morphy Richards this festive season.”

Mrunal Thakur, on the other hand, values healthy cooking and finds the Crystal Crisp Air Fryer to be an ideal fit: “Cooking should be a pleasure, not a chore, and this appliance strikes the perfect balance. It’s stylish, easy to use, and lets me enjoy healthier versions of my favorite foods. I’m thrilled to bring a touch of innovation to my kitchen.”

Through this campaign, Morphy Richards invites users to engage with Kalki, Mrunal, and renowned chefs, who demonstrate how #HomesAreHappier with these stylish, convenient appliances. Whether it’s a morning coffee ritual or an evening snack preparation, Morphy Richards promises to make each moment in the kitchen a delightful experience.

Fans can catch a glimpse of Kalki crafting her coffee creations with the Café Artisan Coffee Maker here, while Mrunal showcases her culinary magic with the versatile Crystal Crisp Air Fryer here.

With #HomesAreHappier, Morphy Richards not only introduces versatile and stylish appliances but also creates a community of food lovers who celebrate the beauty of home-cooked experiences this festive season.