Kalyan Jewellers has kickstarted its Diwali festivities with the launch of its brand-new star-studded campaign. Global and national brand ambassadors Katrina Kaif and Amitabh Bachchan headline this campaign ad alongside other iconic stars Jaya Bachchan, Akkineni Nagarjuna, Prabhu Ganesan, Kalyani Priyadarshan, Rashmika Mandanna and Shiva Rajkumar.
The brand aims to take forward the legacy of its #TraditionOfTogetherness campaign and emphasizes the importance of celebrating bonds while simultaneously paying tribute to India’s diverse culture and significant traditions that bring families together during this exciting and auspicious time of the year.
In the ad campaign, it highlights the timeless love of its power couple, Amitabh and Jaya Bachchan, complimented by Kalyani, who plays the granddaughter. It also features Rashmika with Ganesan, depicting the father-daughter relationship. Equally strikingly, the campaign has Katrina, Nagarjuna and Rajkumar share screen space for the very first time as siblings with a playful relationship.
Ramesh Kalyanaraman, executive director, Kalyan Jewellers, spoke of the campaign, “We are delighted to present this meaningful campaign, celebrating the importance of familial bonds and the rich cultural traditions that unite us during Diwali. Through this initiative, our aim is to convey the essence that Diwali is a time to cherish the bonds that define our identity. It is an honour for us at Kalyan Jewellers to launch a campaign that encapsulates the true spirit of these celebrations, portrayed by our iconic brand ambassadors and legendary superstars.”
Kalyan Jewellers has announced the launch of specially-curated limited-edition gold joins featuring Lord Ganesha and Goddess Lakshmi in both 22-carat and 24-carat which are available in varied weights. As part of Diwali’s celebration, Kalyan is offering its customers a complimentary one-gram gold coin for every Rs. 50,000 bill.
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