Policybazaar has brought back comedic genius Kapil Sharma for a humorous new campaign, marking his return as brand ambassador.
The actor-comedian, who previously collaborated with Policybazaar for their witty campaign Ullu-Thullu, is back with his signature wisecracking style to educate customers about the advantages of comparing and buying insurance.
In a series of ad films, Sharma uses his iconic style to align himself with the brand’s larger mission of simplifying insurance and making it more relatable for the masses. In the ad, he highlights how insurance buyers are advised to compare to Policybazaar, saving Rs. 8000, and how Policybazaar can make motor insurance purchase more transparent and affordable.
Policybazaar took to Instagram to tease fans about what was to come: “What do you think Kapil Sharma is up to? Get ready for a bumper saving surprise. Coming soon.”
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After several such posts, they surprised fans by releasing the ad film, stating that they were reuniting with an “old friend” for a new campaign:
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Samir Sethi, Head of Brand Marketing, Policybazaar, said “Insurance, though crucial, can often feel like a maze. Considering the success of our past collaborations with Kapil Sharma, we are delighted to welcome him back. We believe that his unique ability to connect with the audience through humour will demystify the insurance-buying process and encourage our customers to make more informed choices. Policybazaar is committed to making insurance accessible and affordable for all, and this association is a significant step in that direction.”
Hemant Misra, Managing Director of the MagicCircle Communications agency, said, “Policybazaar and Kapil Sharma coming together is a strong strategic decision for the car and bike insurance category. Given his mass appeal, Kapil is the right choice for the brand to engage better with the target audience. Not to mention, Kapil’s sense of humour makes any communication memorable and relatable.”
This exciting partnership promises its audience a delightful journey ahead with more ads to be rolled out soon.
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