Bollywood icon Karisma Kapoor has been unveiled as the new face of Oleev, the flagship brand of Modi Naturals.
Known for her elegance and commitment to fitness, Kapoor is lending her voice to a powerful campaign encouraging women to prioritize their health and well-being. Through this collaboration, Oleev reinforces its mission to inspire thoughtful choices that support healthier lifestyles.
The campaign, featuring Karisma Kapoor, highlights the challenges women face in navigating societal pressures and unrealistic ideals. Through a compelling television advertisement, Oleev conveys a message of self-empowerment, urging women to focus on what truly matters—their health, happiness, and inner fulfillment.
Reflecting on her association, Kapoor expressed, “Women are often burdened by the weight of expectations, both from society and themselves. Oleev’s emphasis on making choices that nurture health and happiness resonated deeply with me. I’m thrilled to partner with a brand that aligns with my belief in living mindfully and making decisions that prioritize well-being, both for ourselves and for our families.”
Akshay Modi, Managing Director of Modi Naturals, shared his enthusiasm for the partnership: “Karisma Kapoor embodies the essence of Oleev—authentic, graceful, and deeply committed to health and wellness. Her advocacy for making informed lifestyle choices makes her a perfect fit for our brand. This campaign goes beyond promoting products; it’s about creating a meaningful connection with women and inspiring them to embrace healthier habits.”
Oleev, a pioneer in providing health-focused kitchen essentials, offers a range of products, including innovative cooking oils and nutrient-rich multigrain pastas. The brand’s collaboration with Kapoor marks a significant step in its mission to redefine everyday meals with a blend of nutrition and taste.
The campaign will leverage a multi-platform approach, reaching audiences through television, digital content, outdoor advertisements, and in-store promotions. Oleev aims to establish itself as the go-to choice for families seeking nutrition without compromising on flavor.
This partnership not only amplifies Oleev’s vision but also sets a fresh tone for modern health-conscious living. With Kapoor at the helm, the brand is poised to inspire women across the country to take charge of their well-being and make choices that truly matter
