KFC India’s latest campaign is all about indulging cravings anytime, anywhere, specifically targeting the spontaneous and adventurous Gen Z.
With a fresh range of Rolls, KFC aims to satisfy those unexpected hunger pangs in the most entertaining ways. The campaign’s tagline, “Vibe your way, anytime, anyplace,” resonates with Gen Z’s love for spontaneity and freedom.
The new digital films highlight these unexpected eating moments with humor and relatability. In one film, a girl enjoys her KFC Roll while upside down on a roller coaster, completely immersed in her snack and unaware of her thrilling surroundings. As the camera zooms out, Colonel Sanders appears, playfully questioning, “KFC Roll kahin bhi kha sakte ho, to kya kabhi bhi khaoge?” This humorous and surprising scenario emphasizes that KFC Rolls are perfect for anytime and any place.
In another film, the narrative unfolds in a hostel where a warden confronts a girl about hiding her boyfriend. The scene cuts to the boyfriend, nonchalantly indulging in a KFC Roll while hiding in a closet, showing no concern about being caught. Again, Colonel Sanders makes an appearance, humorously commenting, “Maana ki KFC Rolls kabhi bhi kha sakte hai, toh kya kabhi bhi khaoge?”
KFC’s new menu features five exciting flavors: Thai Spicy, Korean Tangy, American Nashville, Indian Tandoori, and Indian Spicy Veg, all available for Rs. 99 each. This variety ensures that there’s something for every palate, catering to the diverse tastes of Gen Z.
Amit Jain, Chief Managing Director of Arkade Group, expressed, “Through this campaign, we aim to inspire not only the people of Mumbai but also our esteemed clients, partners, bankers, architects, and most importantly, all our dedicated team members to wholeheartedly embrace a ‘Family First’ approach.”
This latest campaign not only emphasizes the importance of family but also reinforces Arkade’s legacy of creating joyful and serene living spaces that resonate with the desires and aspirations of every family member.
As the #FamilyFirst campaign unfolds as a testament to Arkade’s dedication to building environments where families can thrive, highlighting the timeless values of warmth, love, and unity that remain central to the company’s mission.
KFC’s campaign brilliantly captures the essence of Gen Z’s dynamic lifestyle, offering a fun, engaging way to showcase their new Rolls. By highlighting these spontaneous and unexpected eating moments, KFC successfully connects with its target audience, ensuring that KFC Rolls are seen as the go-to snack for any occasion, anytime and anywhere.
