Almost everyone is exhausted and burnt-out from the unprecedented changes we’ve had to experience since the last year and a half. People have been mentally drained for a while now and they deserve a break. KitKat has come up with a campaign that does the same.
The new campaign which was launched in New Zealand and Australia reminds people that taking a break makes a big difference when burdened with life difficulties and complications. Featuring the Australian screen legend Michael Caton, the new campaign takes users away from the mundane life and problems and transports them into a magical portal to clear their mind and be inspired
The campaign consisted of 6 films and was launched on digital, social, and broadcast platforms. The campaign was created in partnership with UM and Google, using Google Life Events to correlate digital executions with events in Australians lives.
João Braga, Chief Creative Officer of Wunderman Thompson Australia said: “We’ve all been through a great deal of stress in that past year and it’s fair to say that, collectively, we’ve never so desperately needed a break. Even KitKat had to borrow a bit of magic this time to help us release our everyday tensions and add a smile to our breaks.”
Joyce Tan, head of marketing, confectionery, Nestlé said: “We’re thrilled to share our new KITKAT brand campaign, which spotlights frustrations people from all walks of life experience every day. Working with onscreen legend Michael Caton and the talented Miritana Hughes, we had a lot of fun creating a suite of assets that show how having a break together can bring perspective to even the most frustrating moments, bringing a bit of magic to your day. We hope everyone can see a little bit of themselves in our campaign and are inspired to take more breaks, with the help of KITKAT and a little magic!”
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