Knauf India has launched a comprehensive Out-of-Home (OOH) advertising campaign across some of the busiest airports in India.
Designed to connect with business travelers, architects, and builders, this initiative showcases Knauf’s dedication to sustainability, innovation, and cutting-edge solutions in the construction sector.
Airports are hubs of activity, attracting a premium audience of decision-makers and professionals. Recognizing this, Knauf India strategically utilizes high-visibility digital displays within airport terminals to feature its innovative product offerings, including drywall systems, insulation solutions, and premium ceiling systems.
The campaign has an impressive footprint, covering major airports across India:
- Delhi: Generating 60 lakh impressions
- Mumbai: 55 lakh impressions
- Bangalore: 35 lakh impressions
- Hyderabad: 20 lakh impressions
- Goa: 5 lakh impressions
With a combined reach exceeding 175 lakh impressions, Knauf India is solidifying its leadership position in the construction materials industry.
Sumit Bidani, CEO of Knauf India, shared his excitement about the campaign: “Our presence across India’s top airports reflects our commitment to delivering world-class solutions to professionals and decision-makers. This campaign is not just about showcasing our products but also about reinforcing our vision of sustainability and innovation in the construction industry.”
He further added, “By engaging directly with a diverse audience, we aim to create awareness about our environmentally conscious solutions that redefine standards in the construction sector.”
The choice of airports as a platform ensures extended exposure for Knauf’s brand message, offering longer dwell times and greater engagement opportunities with a high-value audience. With dynamic digital displays and striking visuals, the campaign delivers an impactful message that resonates with the brand’s core values of quality, sustainability, and innovation.
This bold move highlights Knauf India’s forward-thinking approach to marketing and reinforces its status as a preferred partner for stakeholders in the construction industry. By leveraging airports for its advertising strategy, Knauf India enhances its visibility and strengthens its connection with professionals who prioritize excellence and innovation.