Kreedo Early Childhood Solutions, a Bengaluru-based edtech platform, has successfully raised ₹10 crore through debt funding from Recur Club, a renowned marketplace for startups and SMEs seeking growth capital.
This funding marks another milestone in Kreedo’s journey, building on its earlier $4 million Series A round led by Heritas Capital and UBS Optimus Foundation. The infusion of funds will empower Kreedo to expand its operations across India, enhance its product offerings, and accelerate its growth trajectory.
Founded in 2012 by Mridula Shridhar and Manikandan Krishnan, Kreedo aims to redefine early childhood education in India. Unlike conventional franchise models, Kreedo offers a unique non-franchise solution tailored for preschools and schools. Its curriculum leverages a play-based approach, focusing on skill development in literacy, numeracy, and cognitive abilities.
The platform emphasizes experiential learning, following a “Concrete to Abstract” methodology that integrates indoor and outdoor activities, games, and toys. This hands-on approach ensures children not only grasp foundational concepts but also develop critical thinking and problem-solving skills.
Kreedo is making strides in improving the quality of education in over 350,000 affordable private schools across India. These institutions, which serve low-income families with annual fees under ₹30,000, often face resource constraints. Kreedo bridges this gap by equipping schools with high-quality, accessible learning solutions.
The company’s focus on affordability and quality has fueled remarkable business growth, achieving over 35% revenue growth year-on-year for the last three years.
Recur Club, a leading player in debt financing, has been instrumental in enabling startups to raise capital without diluting equity. Eklavya Gupta, co-founder and CEO of Recur Club, praised Kreedo’s capital-efficient approach, stating, “Kreedo’s ability to scale rapidly while maintaining financial discipline is truly commendable. We are proud to support their mission of transforming early education in India.”
Recur Club has been actively deploying significant capital across startups and SMEs, with a target to fund ₹2,000 crore through its Recur Scale initiative and ₹1,000 crore through Recur Swift this financial year. Its portfolio includes well-known names like Ustraa, Rage Coffee, and Keka HR, positioning it as a key enabler for growth-stage companies.
In the early education sector, Kreedo faces competition from other players such as Kinderly, Seed Schools, Sudiksha Knowledge Solutions, Blue Blocks, and Hello Kids. However, Kreedo’s distinctive curriculum model and focus on affordable private schools give it a strong competitive edge.
On the debt financing side, Recur Club competes with platforms like GetVantage, Velocity, and Klub. Its tailored funding solutions and deep engagement with startups make it a preferred choice for companies like Kreedo.
With fresh funding from Recur Club, Kreedo is poised to accelerate its mission of reshaping early childhood education in India. By empowering schools with innovative, play-based curricula, the company is not only enhancing the quality of education but also creating opportunities for millions of children to thrive.
This collaboration between Kreedo and Recur Club underscores the power of strategic partnerships in driving meaningful change across India’s educational landscape
