Kushal’s, a leading fashion and silver jewellery brand, has launched an inspiring campaign for Varamahalakshmi Vratam titled “Celebrate The Goddess In You.” This campaign honors the strength, beauty, and grace of every woman, evoking a sense of prosperity and divine femininity.
At the heart of the campaign is a compelling 60-second digital film. The film opens with the main character emerging from water, symbolizing abundance and prosperity. As she enters a home, she embodies the essence of Goddess Lakshmi, showcasing qualities such as prosperity, grace, and strength. These powerful visuals convey that every woman possesses these attributes, rising above challenges and anchoring her inner power in her daily life.
In the video, the protagonist is adorned in Kushal’s Varamahalakshmi Vratam collection, which features over 200 designs of Temple jewelry in an antique finish, crafted from 92.5 Silver. The collection includes a variety of pieces such as chokers, short and long necklaces, statement pieces with medallions, and layered chains, perfectly capturing the traditional yet contemporary essence of the modern Indian woman.
Ankit Gulecha, Director of Marketing at Kushal’s, elaborated on the campaign’s reach: “The film will be amplified through a comprehensive digital campaign across platforms including Facebook, YouTube, Google, and more. We anticipate a 40% growth over last year this Varamahalakshmi, a festival celebrated with great enthusiasm in South India. Our collection this year, available across our brand stores in the South, perfectly captures the essence of the modern Indian woman, embodying the spirit of Goddess Lakshmi.”
Kushal’s, which derives 20% of its revenue from online sales, is significantly expanding its digital footprint. The brand maintains a strong offline presence in major cities such as Bangalore, Hyderabad, Chennai, and Pune. By investing in impactful online campaigns like the Varamahalakshmi Vratam, Kushal’s aims to tap into the festive season surge in online activity for fashion and silver jewelry. This growth strategy targets the rapidly expanding Indian fashion jewelry market in the Asia-Pacific region, aiming to attract new customers and sustain online revenue growth beyond festive periods.
Kushal’s stunning Varamahalakshmi Vratam Collection is readily available on the brand’s website and in over 90 stores across 30 cities in South India, including Bangalore, Chennai, Hyderabad, and Mysore.
By launching this heartfelt campaign, Kushal’s not only celebrates the festival of Varamahalakshmi Vratam but also pays tribute to the modern Indian woman who embodies the spirit of Goddess Lakshmi in her strength, grace, and prosperity.
