Kylie Cosmetics, the global beauty brand founded by media personality Kylie Jenner, announces its launch in India. Partnering with House of Beauty, the beauty specialty company which brings desired international brands to India, Kylie Cosmetics’ arrival has been long-awaited by Indian beauty consumers.
This move is a significant milestone in the brand’s global expansion, and marks the first time Kylie Cosmetics has partnered with an Indian omnichannel specialist like House of Beauty. From April 25, 2024, Kylie Cosmetics was available exclusively in 25 Sephora India stores nationwide and online on its website.
“I am so excited to launch Kylie Cosmetics in India – I created Kylie Cosmetics to give my fans access to the makeup products that I use and love, and I can’t wait to share my collection with all my fans in India”, said Kylie Jenner.
In 2015, Kylie Jenner embarked on her beauty business with the launch of Kylie Lip Kits – a collection of three liquid lipsticks with corresponding lip liners. Since then, supported by global beauty powerhouse Coty, she has continued to expand her beauty empire around the world in over 50 countries with numerous innovations in lip. The beauty line is meticulously crafted with clean formulations and vegan ingredients that deliver high-quality, high-pigment and high-performance formulations that have delighted fans across the world. However, they have also garnered criticisms for being “overhyped” and “overpriced”, among others.
Kylie Cosmetics’ launch collection includes their best-selling Matte and Velvet Lip Kits, as well as recent must-have launches such as Precision Pout Lip Liner, Power Plush Longwear Foundation, Kylash Volume Mascara, Power Plush Longwear Concealer and Tinted Butter Balm.
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