‘Aa Gaya Hai Blaze Ka Craze!’
Lava International Ltd. has released a digital ad film starring cricketer Gautam Gambhir to launch its new smartphone Blaze X.
Conceptualized by 82.5, the entertaining film aims to excite audiences for the Indian-made phone and connect with well-established fans of the Lava Blaze series, which includes major hits like the Lava Blaze Curve and Blaze 5G.
The ad film unfolds in two parts: the first segment introduces Gambhir in a unique temperament, provoking curiosity among the viewers. The second segment reveals the features of the new Lava Blaze X, which is the brand’s latest offering to its fans.
“Stay tuned for the most Xhilarating launch yet!” they wrote.
Known for his aggressive persona and upfront on-field demeaner, Gautam Gambhir is the perfect choice for Lava International Ltd. He epitomizes what Blaze X stands for – the unrivalled victor of its field.
Some features of the new Blaze X smartphone include:
- Segment First 5G 3D Curved AMOLED Display
- 64MP Sony Sensor Camera & 16MP Selfie Camera
- 16.94cm(6.67″) 120Hz Punch Hole Display
- Lightning Fast MediaTek Dimensity 6300 Processor
- 4GB+4GB** I 6GB+6GB** I 8GB+8GB** RAM l 128GB ROM
- 5000mAh Battery with Type-C Port & 33W Fast Charging
- In-Display Fingerprint Sensor
- Free Service at Home
- Free service at home
The Lava Blaze X sale starts on 20.07.24 at exactly 12 AM and is available on Amazon.
Commenting on the launch, Mr. Puravansh Maitreya, marketing head, Lava International Ltd., said “The thought behind the campaign Blaze ka Craze was to connect with the young audience of Blaze series and introduce a product that is powerful, great looking and a true value for money. The film rightly captures the excitement amongst the fans for the new Blaze X. I am grateful to Gautam for his support to Lava and the fans of Blaze series.”
82.5 communication, chief creative officer, Anuraag Khandelwal added: “It was a perfect collaboratives effort between the client and us to create something clutter breaking for a fantastic product like the Lava Blaze X. We wanted to do something that’ll create conversations and buzz on social, so we went crazy, the passionate people at Lava backed it and Blaze ka Craze cha Gaya!”
Lava International Ltd’s latest ad film will be promoted across digital platforms including YouTube, Facebook, and X.
