Lay’s, India’s beloved potato chips brand, has unveiled a one-of-a-kind print ad that’s as dynamic and bustling as the streets of Delhi! The ad, designed as a maze of Delhi’s roads, playfully captures the spirit of the capital city, where all paths lead to the most exciting food destination of the season – the first-ever Lay’s Food Truck.
On 19th December, readers of The Times of India were greeted with an eye-catching advertisement that seamlessly blended contemporary and cultural elements of. The map maze, rich in vibrancy, featured a harmonious mix of Delhi streets, culture and lingo that resonated deeply with the audience. The carefully crafted visuals highlighted both the product and the values it embodies, while evoking a sense of nostalgia and excitement. This interplay of modernity and tradition left a lasting impression, establishing an emotional connection with readers and celebrating cultural heritage in a fresh and engaging way.
Bringing together Delhi’s vibrant culture and Lay’s irresistible magic, this visually stunning ad is a testament to the brand’s knack for creativity and connection with its fans. Each winding road in the maze reflects the lively and chaotic charm of Delhi’s streets, while the centerpiece – the Lay’s Food Truck – symbolizes the joy of exploring new flavours and celebrating togetherness.
Delhiites know that food isn’t just a necessity – it’s a way of life. This ad celebrates the culinary heartbeat of Delhi, where every street has a story, every snack has a memory, and every turn offers something new. The ad is a prelude to the excitement awaiting fans at the Lay’s Food Truck as it travels across Delhi this holiday season. With its #WaysToLays concept, the food truck serves up innovative dishes inspired by Lay’s signature flavours, turning every bite into a memorable moment.
