Mumbai, March 11th, 2025: Pepperfry, India’s leading e-commerce furniture and home décor company, has launched its latest mattress brand, CLOUDDIO, with the new campaign ‘Lazy Knows What Lazy Wants.’ In a world obsessed with hustle culture, CLOUDDIO flips the script, celebrating those who embrace comfort, and rest unapologetically. Whether it’s hitting snooze guilt-free, turning the bed into a second home, or perfecting the art of doing absolutely nothing, this campaign redefines relaxation. More than just a mattress, CLOUDDIO is designed for scrolling, snacking, binge-watching, and lounging—because true comfort lovers know exactly what they want, and now, they have it.
The campaign challenges the notion that laziness is a flaw, proving instead that it’s a lifestyle—one that demands the perfect mattress. CLOUDDIO is crafted for those who don’t just sleep but truly live in their beds. With premium comfort and expert-tested, it supports every lazy-day essential, from binge-watching marathons to midday naps. After all, embracing the lazy life isn’t just about indulgence—it’s about balance. Taking time to rest and recharge is essential for reducing stress, improving well-being, and boosting productivity when it actually matters. Because when it comes to relaxation, no one knows better than the pros of doing the bare minimum.
Hussaine Kesury, Chief Business Officer at Pepperfry, shared, “CLOUDDIO isn’t just a mattress; it’s a rebellion against hustle culture. With ‘Lazy Knows What Lazy Wants,’ we’re celebrating those who take their relaxation seriously and embrace the slow life without guilt. We believe comfort is more than just sleep—it’s about creating a space where you can truly unwind, recharge, and be yourself. CLOUDDIO is crafted for those who make their bed the coziest place on earth, and we’re proud to be their partner in ultimate relaxation.”
So go ahead, hit snooze again, stay in bed a little longer—CLOUDDIO has got your back.
Join the Movement. Because lazy isn’t a flaw, it’s a lifestyle.
