September 7, 2024
Digital Media News

Lenskart launches DC superhero themed eyewear collection

“There’s a new hero in the eyewear realm.”

Eyewear brand Lenskart has announced the exciting new launch of two inspiring highly-anticipated collections inspired by DC Super Heroes.

In collaboration with Warner Bros, Lenskart’s new launch is designed for both DC enthusiasts and young fashionistas. Not only is the collection flexible and comfortable, it’s also stylish with colorful logos and prints inspired by some of DC’s most famous defenders. The end result? Children and teenagers can channel their inner superhero with as much confidence as possible.

Lenskart’s promotional videos are striking and captivating, filled to the brim with crisp animation, bold aesthetics and a killer soundtrack, providing enjoyment and information to their viewers in a brightly persuasive manner.

Ramneek Khurana, co-founder, Lenskart said, “We at Lenskart are super excited to bring the magic of DC Super Heroes to our discerning customers through our latest collaborations: Dark Knight and DC X Lenskart. These collections represent a fusion of style and heroism, allowing individuals to express their inner SuperHero with every step they take.”

Vikram Sharma, vice president, consumer products, Warner Bros. Discovery, added: “Our collaboration with Lenskart is a perfect way for DC Super Hero fans to take their style to the next level and represent their love for DC. Lenskart is a trendsetting pioneer in eyewear and a perfect partner to bring Batman, Superman and The Flash to fans,”

The DC x Lenskart collection will be available for purchase in store and on Lenskart’s website.

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