Lenskart has introduced its latest eyewear range, “Unbreakables,” through a fun and engaging TV commercial aimed at promoting the collection’s durability and kid-friendly design.
This new line of glasses is specifically crafted for children, offering a solution for parents who worry about their kids frequently damaging their eyewear. With the Unbreakables collection, Lenskart combines strength, comfort, and style to cater to the active lifestyle of young wearers.
The commercial opens with a group of girls joyfully riding a shopping trolley down a flight of stairs. Just as one girl is about to take a tumble, the scene dramatically pauses. She humorously addresses the camera, saying, “Ab mera daant tootenge… magar chashma nahi,” implying that while her teeth might suffer from the fall, her glasses will remain intact. The focus shifts to her eyewear, which is shown to have survived the chaotic moment without a scratch. This playful scenario emphasizes the durability and resilience of the Unbreakables collection.
Engineered to withstand the daily wear and tear of childhood adventures, these frames are incredibly tough yet flexible. They can bend and twist without breaking, making them perfect for energetic kids. Available in a range of vibrant colors and playful designs, the Unbreakables provide both functionality and style, ensuring children can express their personalities while enjoying a comfortable fit.
Ramneek Khurana, Co-founder of Lenskart, shared the brand’s vision for the collection: “At Lenskart, we aim to create eyewear that offers more than just vision correction. We want it to become a symbol of confidence and individuality, especially for kids. With the Unbreakables collection, we have designed frames that are not only durable but also trendy, giving children eyewear that can keep up with their adventurous lives while looking great.”
The Unbreakables collection by Hooper is now available both in Lenskart stores across India and on the brand’s online platform. With this innovative range, parents can feel confident that their kids’ eyewear will stay intact through every bump, twist, and tumble, offering lasting protection and style.
Lenskart’s TV campaign successfully conveys the practical benefits of the Unbreakables range while adding a humorous twist to the message, appealing to both parents and kids alike. By combining fashion and function, the Unbreakables collection is set to become a go-to choice for families in need of reliable and stylish eyewear for children.