Durga Pujo, one of the most awaited festivals for Bengalis around the world, is a time to celebrate traditions, togetherness, and, above all, delicious food. Licious, India’s leading D2C meat and seafood brand, honors this cultural richness in its latest Durga Pujo campaign.
With a deep focus on home-cooked meals and the fond memories attached to them, the campaign brings the essence of Pujo straight to your dining table through a heartwarming ad.
Now in its third edition, Licious’ Durga Pujo campaign features a lively Pujo ‘adda’ (gathering), starring popular actor Arjun Chakrabarty alongside influencers Preeti Sarkar and Unmesh Ganguly. The gathering is hosted by actress Sohini Sarkar, who serves her famous kosha mangsho (mutton) prepared with Licious’ signature mutton cuts, which perfectly embodies the warmth of Bengali hospitality. The ad captures the spirit of Pujo as the guests share stories, laughter, and cherished memories of their own Pujo feasts from years gone by.
Unmesh Ganguly reminisces about his childhood in Bankura, where Prawn Malai Curry with Basanti Pulao and Devilled Eggs were a staple at family feasts. Meanwhile, Arjun Chakrabarty fondly recalls his daughter’s love for fish fry, a new tradition started during their Pujo celebrations. Preeti Sarkar brings a playful energy, engaging in lighthearted rivalry with Sohini over her irresistible Prawn Malai Curry. This joyful camaraderie, synonymous with every Pujo ‘adda,’ is perfectly captured in the ad, creating a relatable and nostalgic experience for viewers.
The campaign doesn’t stop at just this gathering. Several other well-known Bengali content creators across food, lifestyle, and entertainment have teamed up with Licious to share their own Pujo stories, all centered around the brand’s festive offerings.
“Durga Pujo is synonymous with family gatherings, sumptuous meals, and endless chatter. This campaign is our way of celebrating the spirit of home-cooked feasts and the joyous ‘adda’ sessions that happen around the dining table. We are thrilled to be part of this celebration that holds so much cultural significance for Bengalis, and food is the perfect medium to connect,” says Arvind Ramachandran, Chief Marketing Officer at Licious.
The brand has always placed its Bengali consumer base at the forefront, recognizing their love for quality meat and seafood. “The Bengali community is one of our largest customer groups, and their discerning taste for meat and seafood is a true testament to the quality we strive for,” adds Ramachandran.
As part of this campaign, Licious is offering a special selection of festive products to make every Pujo feast unforgettable. From Mutton Shoulder Cut and Mangshor Jhol cuts to an array of fresh fish like Bhetki, Catla, Pabda, and Parshe, Licious ensures that every dish prepared at home reflects the grandeur of a traditional Bengali feast. For those looking to whip up quick yet delicious starters for their adda sessions, the brand’s ready-to-cook range includes a variety of kebabs, nuggets, and wings.
To drive home its message, Licious’ tagline for the festive season is: “Pujor adda, bhuri bhoj, Licious er saathe hok roj” – an invitation to make every Pujo gathering more flavorful with Licious.
As the first Indian unicorn in the D2C meat industry, Licious continues to push the boundaries by providing an unmatched culinary experience. With over 300 meat cuts, including its popular mutton offerings and seafood, Licious has set new standards for quality and convenience. A recent recognition by Toluna, naming Licious chicken as “India’s Juiciest Chicken,” further cements its leadership in redefining the way India enjoys meat.
Through this Pujo campaign, Licious not only celebrates the festival but also strengthens its connection with Bengali families, ensuring that the tradition of enjoying home-cooked feasts continues to thrive. Whether it’s through the nostalgia of a classic kosha mangsho or the joy of discovering new flavors, Licious is here to make every Pujo celebration a memorable one.
