This Christmas, Licious, the popular meat and seafood brand, warmed hearts with a thoughtful campaign honoring the dedication of its long-serving delivery executives.
By sharing an emotional video on social media, the brand celebrated these hardworking individuals who form the backbone of its operations and ensure stellar service to customers.
The campaign turned the spotlight on some of Licious’s most loyal delivery team members, capturing their heartfelt stories and unwavering commitment to excellence. These employees shared their experiences, memorable customer interactions, and even amusing incidents that marked their journeys. The video offered viewers a glimpse into the lives of these delivery heroes, highlighting their pride in being part of the Licious family.
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A memorable moment in the campaign was the surprise visit from Licious founders Abhay Hanjura and Vivek Gupta. The duo met with the delivery executives, personally expressing their gratitude for their tireless efforts. Gift hampers were presented as tokens of appreciation, symbolizing the company’s respect and recognition for its workforce.
With a customer base of over 1.2 million active users per month, Licious relies heavily on its delivery network to maintain its promise of freshness and quality. Initiatives like the Infiniti loyalty program, which engages over 2 lakh active weekly subscribers, reflect the brand’s focus on both customer satisfaction and employee empowerment.
This festive campaign demonstrated Licious’s commitment to celebrating its team and fostering a culture of gratitude. By shining a light on the contributions of its delivery heroes, the brand not only spread the joy of Christmas but also reaffirmed its belief in valuing the people who make its success possible. Through this initiative, Licious truly embodied the spirit of giving and appreciation, making it a season to remember for its delivery team.