LinkedIn’s Rolling Out Sponsored Newsletters
LinkedIn, the premier professional networking platform, is introducing a new feature that promises to redefine content marketing: Sponsored Newsletters.
LinkedIn’s expanding its sponsored articles ad option to sponsored newsletters as well, providing another way for brands to generate leads from their LinkedIn content.
Launched to help businesses reach their target audience more effectively, Sponsored Newsletters allow companies to create and distribute branded content directly to LinkedIn members’ inboxes. This innovative feature is designed to boost engagement and provide valuable insights to both marketers and readers.
Sponsored Newsletters focus on delivering high-quality, relevant content to LinkedIn’s extensive professional network. Equipped with advanced targeting options, businesses can ensure their newsletters reach the most pertinent audience segments, driving better engagement and ROI.
LinkedIn announced the initial rollout of Sponsored Newsletters, crafted by their dedicated marketing solutions team. Whether you’re a large corporation or a small business, Sponsored Newsletters offer a new, efficient way to connect with professionals and decision-makers. LinkedIn is continuously working towards enhancing its platform, and this new feature is a significant step in that direction.
LinkedIn is known for connecting millions of professionals worldwide, facilitating networking and career development. With Sponsored Newsletters, the aim is to take LinkedIn’s content marketing capabilities to the next level, creating a space for valuable and informative content. Just like with LinkedIn’s other features, Sponsored Newsletters allow businesses to leverage the platform’s extensive data to tailor content precisely to their audience.
LinkedIn launched sponsored articles back in January, which enables brands to both promote and gate their posted content in the app.
As explained by LinkedIn: “Only newsletter articles authored by a company and part of an organic Company Page post can be sponsored. Member-authored newsletter articles can’t be sponsored but this capability will be available in a future release.”
LinkedIn says that sponsored newsletters will be available in brand awareness and engagement campaigns, and can be created via the “Content Library” in Campaign Manager. Sponsored newsletters can also be boosted to maximize reach.
It could be a valuable consideration, especially given that LinkedIn’s seen a 47% increase in engagement with newsletters in the app over the past year. There are now more than 184,000 newsletters being published in the app, which also means that a lot of LinkedIn users are interested in receiving periodic updates from people and pages in the app.
