Lloyd, a prominent player in the consumer durables industry, has launched two captivating campaigns, showcasing its latest innovations alongside Bollywood’s beloved duo, Deepika Padukone and Ranveer Singh.
These campaigns introduce Lloyd’s cutting-edge products: the Novante IoT-enabled washing machine and India’s fastest ice-making refrigerator, both designed to elevate home living with advanced technology.
The highlight of Lloyd’s latest offering is the Novante IoT-enabled washing machine, a revolutionary appliance aimed at transforming the laundry experience. Packed with smart features like Washing Genie, a program library, and voice command support, this machine simplifies laundry tasks by offering unparalleled convenience. Its 5D Ultra Wash system incorporates five unique features that work together to ensure a more hygienic, efficient, and energy-saving wash. With its IoT capabilities, users can control and monitor the washing process remotely, bringing futuristic technology into everyday home chores.
In addition to the Novante washing machine, Lloyd introduces a game-changing refrigerator that boasts India’s fastest ice-making technology, producing ice in just 29 minutes. Using Rapid Cool Technology, the refrigerator is perfect for impromptu gatherings and special occasions, ensuring that ice is always available when needed. This innovation is designed to meet the demands of modern households, where convenience and efficiency are key.
To bring these innovative products to life, Lloyd teamed up with renowned advertising agency McCann to create two engaging campaign films, featuring Deepika and Ranveer. In the first film, Ranveer takes on laundry duty, using the Novante washing machine to refresh a favorite outfit of Deepika’s, just in time for a festive celebration. This story not only highlights the product’s ease of use but also showcases the care and attention that go into maintaining relationships and a well-kept home.
The second film shifts focus to the refrigerator’s impressive ice-making capabilities. As the couple prepares for a gathering, the fast ice-making feature ensures that their drinks are perfectly chilled, creating a fun and joyful moment. The campaign reflects the essence of thoughtful care—whether it’s through preparing for a celebration or taking care of loved ones—mirroring Lloyd’s ethos of enhancing everyday living through innovative solutions.
This latest initiative builds on the success of Lloyd’s previous campaign, ‘Khayaal jo ghar ko ghar banaye’, which resonated with audiences across the country. By highlighting the significance of family care and home comfort, Lloyd continues to strengthen its emotional connection with consumers while showcasing its commitment to innovation.
Rajesh Rathi, Executive Vice President of Lloyd, shared his enthusiasm for the new products, stating, “The Novante washing machine and our fast ice-making refrigerator mark significant milestones in home appliances. These innovations, including the 5D Ultra Wash system and 12i Sense technology, redefine convenience for Indian households. Our goal is to offer superior performance combined with ease of use, delivering on our promise to exceed customer expectations.”
Rohit Kapoor, EVP – Brand Marcom at Havells India Ltd, emphasized the power of the campaign’s storytelling, adding, “Featuring Deepika and Ranveer in this campaign aligns perfectly with our vision of connecting with consumers through relatable stories. This initiative underscores our brand’s philosophy of ‘Khayaal jo ghar ko ghar banaye,’ showcasing how our products add value to everyday life.”
The new campaign has been launched across a wide range of platforms, including television, digital, print, outdoor, and in-store promotions. Lloyd has strategically placed these ads during prime events, such as the India-Bangladesh cricket series, the women’s World Cup, popular general entertainment channels (GEC), movies, and news programs. With such extensive visibility, Lloyd aims to engage a vast audience, further solidifying its position as a leader in home appliances.
Through these exciting campaigns, Lloyd not only introduces groundbreaking home products but also reinforces the importance of thoughtful care—whether it’s in the form of technology that simplifies life or the nurturing of relationships within the home. With Deepika and Ranveer bringing their undeniable charm to the screen, Lloyd’s message of innovation and care is sure to leave a lasting impression on consumers.
