L&T Switchgear, an electrical and automation brand, has revealed its new brand identity, ‘Lauritz Knudsen Electrical and Automation’.
With a legacy of over 70 years, this rebranding is meant to emphasize the brand’s excellence and move forward with an even stronger customer focus. Lauritz Knudsen is well-placed to fortify its core LV and MC Business while continuing to expand into areas such as renewable power generation and e-mobility solutions, serving segments including infrastructure, industries, buildings, homes, and agriculture.
In 2020, L&T Switchgear became part of the Schneider Electric Group after L&T’s divestment of its Electrical and Automation (L&T E&A) business. Now, under its new name Lauritz Knudsen, the company will continue its mission and focus on the Indian and global markets with products designed and made in India.
Speaking at the launch, Peter Herweck, chief executive officer at Schneider Electric, highlighted Lauritz Knudsen’s pivotal role in driving innovation while enhancing global competitiveness. “Lauritz Knudsen’s vision prioritizes innovation and excellence, aligning closely with India’s growth story. Lauritz Knudsen aims to strategically invest approximately INR 850 crores over the next three years, further establishing its role as a significant player in India’s rapid growth trajectory in the electrical sector.”
On this occasion, Deepak Sharma, zone president- Greater India, MD & CEO of Schneider Electric India, said, “As we embrace the ‘Two Brands Two Sales’ strategy in India with Schneider Electric & Lauritz Knudsen brands, our aim will be to make an even stronger contribution in the transformative journey of India by offering unparalleled choices for our customers. We will continue to Listen, Partner, and Innovate for a Viksit Bharat.”
The company has also announced a spectacular ₹850 crore investment in the next three years to enhance its operations in India’s electronic sector.