Ludic, the lifestyle brand known for combining fun and fashion, has just unveiled its new Sliders collection. Available in six bold and vibrant colors, the collection promises to deliver the perfect blend of comfort and style.
To accompany the launch, Ludic has released a witty ad campaign with the tagline “Comfort aisa, ki ab kya bataayein,” designed to resonate with a wide audience by mixing humor with relatability.
The ad campaign takes a humorous approach, focusing on a lighthearted exchange between a customer and a salesperson. As the customer explores various footwear options, they discover that Ludic’s sliders stand out as the best choice, thanks to their exceptional comfort and trendy appeal. The clever narrative emphasizes the versatility of the sliders, positioning them as the ultimate solution for both comfort and style in everyday wear.
Ishit Jethwa, the Founder of Ludic, shared his excitement about the new collection, highlighting the brand’s commitment to creating products that don’t just look good, but feel good too. “At Ludic, our aim has always been to fuse comfort with eye-catching, bold designs. Our Sliders collection, after six months of careful development, is a perfect example of that. These sliders truly break the mold, offering multiple colors and a price point that makes them accessible to a wide audience. We’re confident that this product will resonate with many, and working with Braindad to bring this campaign to life was a rewarding experience. The ad perfectly reflects the fun, functional, and relatable spirit of Ludic,” he commented.
The creative agency behind the campaign, Braindad, led by Vishal Dayama and Devarsh Thaker, praised Ludic for their openness to unconventional ideas. “Collaborating with Ludic has been a fantastic experience. We love working with brands that are not afraid to push boundaries and embrace humor in their campaigns. Ludic trusted our creative process, and together, we’ve created an ad that’s not only funny but also showcases the brand’s unique personality and vision,” said Dayama and Thaker.
Ludic’s new sliders aren’t just about style—they’re designed to provide superior comfort as well. The sliders feature CloudFrame™ material and a recovery EVA footbed, which helps promote muscle recovery and offers support for all-day comfort. The no-stitch design ensures added durability, while the ergonomic shape ensures a secure, slip-free fit. Whether you’re lounging at home, running errands, or hanging out with friends, Ludic’s sliders are built to provide maximum comfort while adding a touch of flair to your look.
The six vibrant color options in Ludic’s Sliders collection are designed to match a variety of personal styles and preferences. Whether you’re a fan of bold shades or prefer something more neutral, there’s a color for everyone. And with their competitive pricing, Ludic’s sliders are positioned to be an accessible choice for people seeking style and comfort without breaking the bank.
Ludic’s latest Sliders collection not only offers unbeatable comfort but also showcases the brand’s playful approach to fashion. The campaign, with its witty narrative and relatable humor, helps to solidify Ludic’s position as a brand that understands the balance between style, comfort, and fun. With innovative design, a focus on quality, and a strong campaign that resonates with a wide audience, Ludic is sure to make a splash in the footwear market. Whether you’re looking for stylish sliders for everyday wear or a new go-to pair for relaxing at home, Ludic’s Sliders collection promises to deliver just what you need.
